Latest Marketing & Advertising News
Algorithms expected to drive most global ad spend by 2028
Global ad spend is forecast to rise 5% in 2026, with digital channels such as retail media, social, video, and CTV leading growth. Performance Marketing World says algorithms could influence 75% of global ad spend by 2028, underscoring how automated buying is reshaping media strategy.
X’s advertiser base is shifting back toward pre-Musk patterns
New third-party data from Sensor Tower suggests X’s advertiser mix is gradually resembling its pre-acquisition profile, with large brands returning. The platform’s top U.S. ad categories in 2026 so far are media and entertainment, shopping, software, financial services, and gaming.
Petal Ads launches a smart culture-and-tourism marketing solution
Huawei’s Petal Ads unveiled a full-scenario smart culture and tourism marketing solution at ITB China 2026. The company also released its 2026 full-scenario playbook, signaling continued investment in travel-sector audience targeting and campaign tooling.
Asahi Beverages names Mindshare Australia & New Zealand as media agency
Asahi Beverages appointed Mindshare Australia & New Zealand as its new media agency, effective July 1, after a competitive pitch. The remit covers national media strategy, planning, and buying across brands including Carlton, Victoria Bitter, Great Northern, Hard Rated, and Schweppes.
Australia Post appoints Accenture Song as media agency of record
Australia Post has selected Accenture Song as its media agency of record after a competitive review. The mandate includes media strategy, planning, activation, and performance, with a stated emphasis on AI-enabled solutions and customer engagement.
Publicis Groupe Indonesia expands with acquisition of two media agencies
Publicis Groupe Indonesia said it acquired Inter Pariwara Global and iLab Indonesia, folding them into Spark Foundry Indonesia. The move is intended to strengthen local media capabilities by combining Indonesian market expertise with Publicis’ global data and technology resources.
Fifty hires Matt Chinn to lead growth partnerships
Audience intelligence and media solutions firm Fifty appointed former Croud and Precis director Matt Chinn as growth partnerships director. The hire suggests a continued focus among adtech and media-service firms on business development and packaged audience solutions.
Leads Brand Connect pivots into a broader consumer-brands business
Leads Brand Connect announced a transformation from an integrated advertising agency into a full-spectrum consumer-brands company. It also became the exclusive India market development partner for Coração Do Vale and Amazonika Mundi, expanding beyond advertising into brand building and distribution.
Campaign Asia reports a new round of regional agency and leadership moves
Campaign Asia’s weekly roundup highlights several significant people and business moves across APAC, including agency appointments and leadership shifts. Notable updates include Asahi Beverages’ media account change, Publicis Groupe Indonesia’s acquisitions, and Colgate-Palmolive’s regional executive move.
Miami’s creative-agency boom continues
The Drum reports that Miami adland leaders view the city’s recent surge in creative-agency activity as an ongoing trend rather than a short-lived spike. The story points to continued expansion in a market increasingly attracting agency growth and talent.