Latest Marketing & Advertising News
Netflix expands ad business with AI buying tools and wider global rollout
Netflix said its ad-supported tier now reaches more than 250 million monthly active viewers and is adding AI-powered buying, planning, and creative tools. The company will expand ads into 15 additional countries from 2027 and bring contextual advertising to all ad-supported markets by the end of this year.
Netflix tests agentic AI for ad purchasing and creative adaptation
At its upfront presentation, Netflix unveiled testing of AI agents that can manage and purchase ads, plus systems that dynamically adapt creative for formats like vertical video and pause ads. The streamer is also deepening clean-room, measurement, and audience-planning partnerships as it builds a more full-scale ad platform.
Netflix Ads Suite gains new planning, buying and measurement capabilities
Netflix highlighted a broader set of advertising tools under its Ads Suite, including programmatic and data-driven insights for advertisers. The suite is already deployed across its ad-supported territories, reflecting Netflix’s push to compete for larger global media budgets.
Netflix expands ad-supported availability to 15 new countries in 2027
Netflix confirmed its advertising tier will move beyond its initial 12-country footprint into 15 more markets, including New Zealand, Indonesia, the Philippines, Thailand, and several European and Latin American countries. The expansion underscores the company’s ambition to accelerate ad revenue growth outside its core markets.
TikTok unveils new ad products focused on creators, search, and reach
TikTok announced a wide slate of updates at TikTok World, including TopReach, a high-visibility buying option combining TopView and TopFeed for one-day reach. The company also introduced Branded Buzz for creator collaboration and Search Hubs to help brands show up at the top of search results.
TikTok adds more AI-powered ad creation through Symphony
TikTok expanded its Symphony suite with enhanced image and video generation using the Seedance 2.0 video model via Dreamina. The tools are designed to help advertisers produce realistic creative from text prompts, images, and reference clips more quickly.
StackAdapt expands Conversion 2026 with global on-demand access
StackAdapt announced the global availability of its Conversion 2026 on-demand experience, extending access to sessions, product demos, and keynote content from its Austin summit. The release is aimed at marketers worldwide looking for updates on measurable growth and cross-channel execution.
StackAdapt introduces Ads in ChatGPT pilot for advertisers
StackAdapt said it is offering advertisers access to ads in ChatGPT as part of an early-stage pilot. The company says the format is meant to help brands reach users with timely, useful messaging while they compare options and make decisions.
CTV data gaps are holding back bigger ad budgets, Nielsen finds
Nielsen’s Gracenote research says 86% of media planners would shift more linear TV budget to CTV if show-level targeting and reporting were available. The study also found many planners would move dollars from programmatic video and display, highlighting how improved content intelligence could unlock more spend.
Reckitt says digital science and generative AI are accelerating growth
Reckitt reported that digital science, including generative AI, is helping speed up innovation across its Powerbrand portfolio. The company said it has achieved up to 70% time savings on lower-value R&D tasks and has trained more than 2,000 colleagues across R&D and marketing.
Iridio expands social media marketing portfolio with new integrations
Iridio announced new platform integrations aimed at improving multichannel performance across its social media marketing offering. While the public details are limited, the move reflects continued investment in cross-platform campaign management tools.
The Marketing Academy reveals its 2026 Scholars
The Marketing Academy introduced its 2026 Scholars cohort, selecting thirty future marketing leaders for its scholarship program. The initiative is designed to help participants build the capabilities needed for senior marketing roles.