Latest Marketing & Advertising News
GCCs Rapidly Evolving into In-House Marketing, Analytics, and Content Hubs for Global Brands in India
Global Capability Centers (GCCs) in India are transforming into comprehensive hubs for marketing, analytics, and content creation for international brands. This shift highlights India's growing role in supporting global marketing operations.
Screendragon Launches AI Hub for Marketing Teams and Agencies to Build AI Agents in Workflows
Screendragon introduced an AI Hub on May 11, 2026, allowing marketing teams and agencies to integrate and run AI agents directly within real workflows. This addresses the rapid proliferation of AI tools outpacing organizational adoption.
Shoplazza Launches Athena for AI-Native Operations in Global eCommerce
Shoplazza unveiled Athena on May 11, 2026, to bring AI-native operations to global eCommerce platforms. The tool aims to enhance efficiency amid intensifying AI workforce pressures.
Semify Launches Scalable AI Optimization Service for Marketing Agencies
Semify announced the industry's first AIO service on May 11, 2026, tested across ChatGPT, Google AI Overviews, Google AI Mode, and Perplexity. It helps agencies boost digital visibility on AI-driven search platforms.
Optimizely Partners with SoftServe to Relaunch Global Website on DXP Platform
Optimizely and SoftServe partnered to rebuild SoftServe's global site on Optimizely CMS in 60 days, enabling personalized journeys and revenue insights. This reflects a shift to integrated digital experience platforms.
Digital Billboards Lead Marketers' Connected-Commerce Playbook
65% of US marketers and agency executives rank digital billboards as the best for connected-commerce strategies, per eMarketer data from May 11, 2026. They outperform other channels in driving commerce outcomes.
College Sports Sponsorships Influence 44% of Fans' Purchase Decisions
A February study by Big Chalk shows 44% of US college sports fans are swayed by sponsorships at checkout, with 14% prioritizing sponsored brands. This underscores sponsorships' growing checkout impact.
EY Warns Organizations Use AI for Optimization, Not Opportunity
EY Global Consumer Products Leader Rob Holston notes most firms use AI for optimization rather than opportunity, calling it suboptimal. The report urges CMOs to build AI foundations for ROI.
Stensul Appoints Manlio Carrelli as Chief Executive Officer
Stensul named Manlio Carrelli CEO on May 11, 2026, to lead its email marketing platform amid martech evolutions. This leadership change aims to navigate AI-driven market transitions.
Seekr Names Colby Proffitt Chief Marketing Officer as Trusted AI Mainstreams
Seekr appointed Colby Proffitt CMO on May 11, 2026, positioning for trusted AI's mainstream adoption in marketing tech. The move supports governance and deployment challenges.
Amazon’s Interactive Video Ads Gain Personalization Features
Amazon is enhancing its interactive video ads with advanced personalization capabilities. This development targets improved engagement in the evolving ad tech landscape.
IAB Sweden Expels Meta from Membership
IAB Sweden expelled Meta, sparking discussions on potential impacts across other IAB chapters. The decision highlights tensions in ad standards and platform policies.