Latest Marketing & Advertising News
eclicktech Highlights AI-Driven Trends at Amazon Ads unBoxed 2026
eclicktech attended Amazon Ads unBoxed 2026, spotlighting four key trends in AI-driven global marketing. The event underscores Amazon's push in advertising innovation.
One in Six People Now Uses AI, Reshaping Global Ad Strategies
Microsoft's 2025 report reveals 16.3% global AI usage, marking a turning point for advertising. Yeahmobi insights predict shifts in strategies worldwide. This affects one in six people.
ADSQUIRE Pioneers Lawyer Ad Placement Inside ChatGPT
ADSQUIRE becomes the first legal marketing agency to place a lawyer advertisement within ChatGPT. This innovation opens new AI-driven ad frontiers for legal services.
Poston Launches PostonAI for Marketing AI Solutions
Poston Communications unveiled PostonAI, an agentic AI platform and consultancy leveraging decades of expertise. It aims to transform marketing practices.
ICO Updates Guidance on Digital Marketing and Cookie Compliance
UK's ICO released final SATs guidance, online tracking strategy updates, and email marketing revisions, stressing user-perspective necessity and six-month consent refresh. Industry compliance reaches 99% on top sites.
ICO Advances Privacy-Preserving Ad Consent Exceptions
ICO plans to share evidence with UK Government next month for new consent exceptions supporting privacy-preserving advertising. This builds on maturing cookie regimes.
56% of CMOs Lack Budget for 2026 Marketing Strategies
New research shows over half of global CMOs (56%) believe they lack sufficient budget to execute their 2026 strategies. Budget constraints challenge marketing ambitions.
Heineken Retains Dentsu for Global Media After Review
Heineken awarded global media to Dentsu, with Publicis handling production and creative for Heineken brand, plus others for sub-brands like Amstel. Takeshi Sano campaigns for Dentsu leadership.
Amazon Integrates Ad Tech into Upfront Marketplace
Amazon brings its content and ad tech to the upfronts, expanding beyond traditional media sales. This leverages its tech prowess alongside programming.
Google's AI Max Drives 15% Search Ad Cost Increase
Google's AI Max impacts search advertising, with costs rising up to 15% in the past year. This influences media buying dynamics.
Africa's Powerful Media Trends Eye Cannes Lions 2026
Dentsu notes emerging patterns in Cannes Lions 2026 contenders, emphasizing Africa's most powerful media not on traditional plans. Global marketing eyes cultural shifts.
Saudia Builds Global Relevance with Saudi Identity
Saudia's Khaled Tash outlines brand goals to represent Saudi Arabia confidently while delivering world-class experiences, balancing global appeal and identity.