Latest Marketing & Advertising News
eClicktech Highlights Four Key AI Trends at Amazon Ads unBoxed 2026
Amazon Ads hosted its flagship unBoxed 2026 event in Shenzhen, focusing on AI advancements in audience targeting, creative production, campaign management, and measurement. eClicktech attended, emphasizing how AI is reshaping global marketing ecosystems.
Heineken Consolidates Global Marketing Agencies for EverGreen 2030 Strategy
Heineken announced a streamlined agency roster on May 8, 2026, appointing dentsu for global media, Publicis for production, and Publicis, WPP, Stagwell for creative to boost efficiency and growth. The review aims for greater creative impact and consistency across Global and Power Brands.
OpenAI Expands ChatGPT Ad Pilot to UK, Brazil, Japan and More
OpenAI is rolling out its ad pilot to new markets including the UK, Brazil, and Japan, following strong advertiser interest in conversational ads. Recent updates include a self-service ads manager and partnerships with Criteo, StackAdapt, and talks with The Trade Desk.
Google's Core Update Crushes Aggregators, Boosts Brands in Visibility
Google's March core update significantly reduced visibility for aggregators: YouTube (-567 points), Wikipedia (-435), Reddit (-64), and others, favoring direct brands. New tools for data, experimentation, and Meridian MMM measurement were also rolled out.
Lay's Launches WhatsApp Group Campaign for FIFA World Cup Sponsorship
Lay's global FIFA World Cup activation centers on a four-million-member WhatsApp group, watch-party concepts, and ads with celebrities like Messi, Beckham, and Henry across 90 markets. This marks their first global sponsorship without stadium presence.
Disney Accelerates Ad Sales to Emerging Brands Ahead of 2026 Upfronts
Disney is courting emerging brands using its self-service platform and biddable inventory to build momentum for the 2026 upfronts. The strategy leverages growing ad sales amid competitive entertainment advertising.
ChatGPT Ads Transition from Experimental to Self-Serve Platform
ChatGPT ads have gone self-serve, mirroring Google Ads layout, with OpenAI sharing user data and forming ad tech partnerships to scale its advertising business. This follows record AI-fueled revenues for Meta and Google.
Heineken Appoints Publicis, WPP, Stagwell for Creative Roster Consolidation
As part of its agency review, Heineken consolidated creative duties to Publicis, WPP, and Stagwell, retaining dentsu for media and Publicis for production. The changes support the EverGreen 2030 growth strategy with phased rollout.
Amazon Ads unBoxed 2026 Spotlights AI-Powered Marketing Innovations
The Shenzhen event gathered advertisers and partners to explore AI's role in transforming advertising through better targeting, creatives, management, and analytics. eClicktech underscored four key trends shaping global AI-driven marketing.
Google Rolls Out Meridian MMM and New Measurement Tools for AI Auctions
Google introduced data, experimentation, and Meridian MMM tools to help advertisers measure in the AI-driven auction environment. This accompanies the core update's shift toward brand visibility over aggregators.