Latest Marketing & Advertising News
OpenAI Aggressively Expands ChatGPT Ads Pilot to UK, Japan, South Korea, Brazil, Mexico
OpenAI announced on May 7 it will expand its ads pilot to the U.K., Japan, South Korea, Brazil, and Mexico in coming weeks, previously limited to U.S., Canada, Australia, New Zealand. David Dugan, head of global ads solutions, cited strong business interest in conversational ads for shopping, retail, travel. Expansion focuses on answer independence, privacy, user control .
OpenAI Updates Privacy Policy to Share User Data with Advertisers
OpenAI's updated privacy policy formalizes data-sharing with marketing partners and confirms receiving purchase data from advertisers. This coincides with rising ChatGPT uninstalls. The move supports the expanding ads pilot amid privacy concerns .
Amazon Ads Partners with LinkedIn to Boost B2B Reach for 2026 Upfront
Amazon Ads and LinkedIn announced a partnership to expand B2B advertising reach ahead of 2026 upfronts. VP Alan Moss highlighted integration of live sports and new ad formats. The collaboration aims to enhance targeted B2B campaigns .
eMarketer Outlines 4 High-Impact Meta Ad Strategies for CMOs in 2026
Meta strategies emphasize UGC-style creative, smart retargeting, silent-forward video for up to 5x ROAS over prospecting. Key tactics: lead with specific personas/problems, match formats to buying stage, build video for silence. Brands should refine for audience segments to boost engagement .
Aurora Group Celebrates 5 Years with Ad Infrastructure Expansion to 50+ Countries
Founded in 2021, Aurora Group marks five years with operations in 12 countries, supporting 4,000+ businesses and $500M+ ad spend. Integrates with Meta, Google, TikTok, etc.; 2024's Vantage platform unifies research, creative, reporting. Remote-first structure aids global advertisers .
OpenAI ChatGPT Ads Business Eyes $500M Revenue, Falls Short of $2.5B 2026 Target
OpenAI's three-month-old ads business projected to hit $500M+, needing more markets/advertisers to reach $2.5B 2026 goal. High ad intensity in UK, Japan, Brazil offers value with large ChatGPT audiences. Thoughtful expansion prioritizes users and advertisers .
Omnicom Quietly Integrates Flywheel and Omni into Media Group
Omnicom confirmed moving Flywheel and Omni into its media group, seen as folding outcomes into media investment capabilities. The restructuring enhances holdco's ad operations. Announced May 7 .
Criteo Shares Slide Despite ChatGPT Tie-Up, Downgraded Revenue Forecast
Over 1,000 clients joined Criteo's ChatGPT partnership, with management touting 2027 U.S. re-domiciling. Shares fell on lowered revenue outlook. Reported May 6 .
Google's AI Max Drives Up Search Budgets and CPC Costs After One Year
Advertisers report 'real CPC pain' from Google's AI Max, increasing search budgets due to rising costs and zero-click traffic fears. One year in, more cash devoted to search. Insights from May 6 .
Meta Ad Success Hinges on Authenticity as Targeting Signal for 2026
eMarketer advises treating authenticity as targeting signal: UGC outperforms studio content, video for silence, static for conversions, carousels for discovery. Refine for demographics to lock engagement. Meta's reach demands creative focus .
Aurora Group's Vantage Platform Revolutionizes Ad Operations Workflows
Introduced in 2024, Vantage integrates campaign research, creative, reporting, attribution, management. Supports 40+ platforms including Reddit, LinkedIn, Pinterest, X. Powers growth to $500M ad spend .