Latest Marketing & Advertising News
Nearly All Multinationals in Permanent Marketing Transformation Mode
New WFA and Ogilvy research shows 96% of multinationals are in transformation, with 80% viewing it as a perpetual state rather than a finite project. The 'Global Brand Transformation' study highlights evolution as the new norm for global brands.
Disney Courts Mid-Market with Self-Service Ad Platform Ahead of 2026 Upfronts
Disney is leveraging its self-service platform and biddable ad options to attract mid-market advertisers, building momentum for the 2026 upfronts. This strategy aims to broaden its ad sales reach beyond major players.
Criteo Reports Q1 Revenue Decline and Cuts Guidance Amid AI Transition
Criteo’s Q1 2026 revenue fell 6% to $424.6 million, with profits dropping sharply from $40 million to $8.6 million, leading to a 20% share drop. Despite ad spend exceeding $1 billion, slow adoption of AI product Criteo GO and platform consolidation pose challenges.
Criteo Bets on Agentic AI for Future Ad Revenue Growth
Criteo is the first ad tech in ChatGPT Ads beta, onboarding over 1,000 advertisers, and testing AI-native formats like conversational ad units. The company anticipates agentic AI to drive recovery after Q1 headwinds in regions like the Middle East.
Google Ads Launches Meridian Studio and Updated GeoX for Incrementality Measurement
Google introduces Meridian Studio, an enterprise media mix modeling tool, and an enhanced open-source GeoX for geo-based incrementality tracking. These tools help marketers better measure ad effectiveness.
Purdue's Bailey Leffler Honored as Emerging Leader in Brand Marketing
Bailey Leffler, Purdue University's director of brand, receives recognition from Digiday and Ad Age for her contributions to brand marketing. The award highlights her as an emerging leader in the field.
Possible Conference Expands to Lisbon in 2027 with Marketing-Tech Focus
Following Possible 2026's emphasis on AI, the conference announces a European edition in Lisbon for 2027, maintaining its core on marketing, technology, culture, and creativity. Founders aim to grow the event globally.
WFA Research: 80% of Multinationals See Marketing Transformation as Ongoing Evolution
The groundbreaking 'Global Brand Transformation' study by WFA and Ogilvy reveals marketing transformation is no longer a project but a perpetual state for major brands. Nearly all (96%) large companies remain in transformation mode.
Criteo Gains New Clients in Middle East Despite Q1 Challenges
Criteo secured strong new clients in the Middle East during Q1 2026, contributing to ad spend surpassing $1 billion for the first time. However, revenue and profit declines led to downward guidance revisions.
Disney Builds Ad Sales Momentum Targeting Mid-Market Ahead of Upfronts
As 2026 upfronts approach, Disney is focusing on mid-market advertisers through innovative self-service and biddable platforms to expand its advertising ecosystem. This move signals growing competition in ad sales.