Latest Marketing & Advertising News
U.S. Digital Video Ad Spend Surpasses $80B in 2026 with 11% Growth
U.S. digital video advertising is projected to exceed $80 billion in 2026, growing 11% year-over-year and nearly 20% faster than the total ad market, according to the IAB . Social video is outpacing connected TV with a 13% YOY increase, driven by AI-powered personalization and creator economy investments
. Digital video now comprises over 60% of total TV/video ad spend for the first time
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Five Digital Shifts Reshaping Brand Performance in 2026
Digital Silk's latest Digital Trends Guide identifies key developments including mobile-first design, fast-loading performance-driven websites, AI-assisted personalization, simplified UX, and consistent multi-touchpoint branding . Research shows 53% of mobile users abandon sites taking longer than three seconds to load, while 38% disengage from visually unattractive content
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Agentic AI Moves from Experimental to Operational in Digital Video
Two-thirds of digital video buyers are either live, testing, or planning to use agentic AI for campaigns in 2026, marking the technology's shift from experimental to mainstream adoption . This advancement is driving strategic partnerships among ad tech competitors and reshaping programmatic advertising
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X Launches AI-Powered Ads Manager Overhaul to Win Back Advertisers
X announced a global overhaul of its Ads Manager beginning April 30, described as the platform's most ambitious advertising platform rebuild in 20 years . The new system features AI-powered retrieval and ranking, contextual and semantic targeting, and improved advertiser control to address years of brand safety concerns
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The Trade Desk and Others Form Unexpected Programmatic Partnerships
The Trade Desk announced its first-ever partnership to embed its DSP in another platform through Pacvue and Skai, while affiliate rivals Rakuten and Impact launched a major strategic alliance . These unexpected "frenemy" partnerships signal growing collaboration driven by agentic advertising capabilities
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POSSIBLE 2026 Conference Draws Record Attendance with AI Focus
The POSSIBLE 2026 conference in Miami attracted over 7,500 attendees, up from 5,400 last year, with organizers announcing the first international expansion to Lisbon in 2027 . Industry discussions centered on AI tools that promise transformation but underdeliver, measurement gaps, and supply chain pressures
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Fox Advertising Launches New Brand Platform Connecting Passion to Performance
Fox Advertising unveiled a refreshed brand platform and visual identity uniting Fox Sports, Fox News, Fox Entertainment, Tubi, and Fox One under the tagline "Turn Passion into Performance" . The rebrand, created with agency Sibling Rivalry, positions Fox ahead of its May 11 upfront presentation to advertisers
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Marketing Industry Pressures Persist Despite AI and Measurement Investments
Industry professionals gathered at POSSIBLE 2026 highlighted unresolved tensions including AI tools that underperform, inadequate measurement frameworks, and compressed ad supply chains . Despite these challenges, the conference's growth and expanded plans demonstrate the industry's commitment to addressing core issues
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OpenAI Launches Self-Serve Ads Manager and CAPI Measurement Tools
OpenAI announced the public launch of its self-serve ads manager along with conversion API (CAPI) measurement tools as it builds its rapidly evolving ads business . The tools aim to help advertisers measure campaign performance more effectively on the platform
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Omnicom Rebuilds Media Infrastructure Around Acxiom and Agentic AI
Omnicom is restructuring its media operations using Acxiom data and agentic AI to reduce reliance on ad tech intermediaries and push more spend directly to publishers . The strategy aims to streamline the complex ad supply chain and improve efficiency
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Viant Completes Acquisition of TVision, Expanding Attention Analytics Capabilities
Viant officially closed its acquisition of TVision, integrating attention analytics capabilities into its ad tech platform . The deal strengthens Viant's position in providing performance-driven advertising solutions
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Marketbridge and NextRoll Expand AI Leadership with Executive Hires
Marketbridge hired Geoffrey Sidari as chief innovation officer and head of AI, while NextRoll named Jay Webster as CTO, reflecting the industry's intensifying focus on AI talent acquisition . These hires signal growing investment in AI-driven solutions across ad tech and go-to-market firms
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