Latest Marketing & Advertising News
Amazon Expected to Capture 9% of Global Ad Revenue in 2026
Amazon is projected to secure 9% of global ad revenue in 2026, becoming the third largest advertiser behind Google and Meta. This growth stems from AI integration, vast reach, and first-party data advantages.
ByteDance follows in fourth with 7.9% via TikTok and Douyin.
X Announces Global Overhaul of Ad Platform
X is launching a major rebuild of its Ads Manager, described as its most ambitious in 20 years, focusing on simplicity, control, and AI-powered performance. New AI retrieval systems enable precise, real-time ad delivery for better relevance and ROI.
Rollout begins this month with more features later in 2026.
POSSIBLE 2026 Highlights AI and Commerce Trends
At POSSIBLE 2026 in Miami, leaders from Coca-Cola and The Weather Company discussed AI, agentic systems, commerce echo chambers, and women's sports. Over 7,000 attendees gathered for what could become marketing's Davos.
Executives shared visions for advertising's future.
Apple Expands into Advertising with New Platforms
Apple is ramping up ads amid record 2.5 billion active devices, launching Apple Business Connect for payments and Maps Ads this summer in US and Canada. CFO Kevan Parekh highlighted device growth during earnings.
Analysts note reliance on AI partnerships like Google Gemini.
CEO Confidence in CMO Role Drops to 43% in 2026
CEO trust in chief marketing officers has fallen to 43% in 2026, signaling challenges ahead for marketers. This comes amid preparations for events like the 2026 World Cup.
Meta and Google reported strong Q1 ad growth driven by AI.
Modelo Boosts Investment Ahead of 2026 FIFA World Cup
Modelo is making its largest-ever investment in pro soccer, sponsoring pre-match broadcasts on Telemundo for the 2026 World Cup across US, Canada, and Mexico. The seven-figure spend targets Spanish-language audiences.
This marks a significant increase from prior years.
Video Games and Esports Ad Revenue Grows 22% in 2025
Digital and non-digital ad revenue in video games and esports surged 22% in 2025, up from 8.7% in 2024. Growth driven by in-game formats, better measurement, and demand for high-attention environments.
Report from IAB and PwC highlights the boom.
Shoppers Distrust Visible AI-Generated Marketing
Only 7% of consumers trust brands more from AI-generated content, while 31% trust less; 52% would stop buying after inauthentic experiences. 91% expect AI disclosure in marketing.
Data from Klaviyo, Datalily, and Emplifi from late 2025.
Amazon Ads Launches AI-Powered Video Generation Tool
Amazon Ads introduced a new AI tool for video generation at POSSIBLE 2026. This enhances creative capabilities for marketers.
Part of broader AI ad tech advancements.
Reddit Sees 75% Q1 Ad Revenue Boost
Reddit reported a 75% increase in Q1 ad revenue, reaching toward 100 million daily US users. Unlike other sites hit by AI search traffic drops, social platforms thrive.
Growth bucks broader internet trends.
Google Touts AI Max Adoption by Hundreds of Thousands
Google highlighted widespread use of AI Max bidding for search and shopping ads. New features and ad types were announced.
Demonstrates strong AI ad tech momentum.
Omnicom's AI Plan to Bypass Ad Tech Middlemen
Omnicom is using Acxiom and agentic AI to rebuild media buying, directing more spend to publishers. Aims to cut out the 'messy middle' of ad tech.
Focuses on efficiency and direct publisher relationships.