Latest Marketing & Advertising News
NYF Advertising Awards Extends Deadline as Jury Defines Effective Work
The New York Festivals Advertising Awards has extended its deadline, with the jury sharing insights on what defines effective advertising campaigns. This update comes alongside findings that brand growth tops marketers' agendas amid economic uncertainty, per an OM survey.
The extension provides more time for entries in this prestigious competition.
Brand Growth Tops Marketers' Agenda Amid Economic Uncertainty, OM Survey Finds
An OM survey reveals that brand growth is the primary focus for marketers facing economic challenges. This priority underscores strategies to drive expansion despite uncertainties.
Marketers are adapting campaigns to prioritize sustainable growth metrics.
Covered California Selects Code and Theory for New Digital Platform
Insurance marketplace Covered California has tapped Stagwell’s Code and Theory to design and build its new digital platform. The platform aims to simplify navigation, comparison, and enrollment in health coverage for Californians.
This major win follows Code and Theory's first-quarter successes, including Estée Lauder’s global partnership.
Top Growth Marketing Agencies for 2026 Ranked by Business of Apps
Business of Apps lists top growth marketing agencies with proven track records and innovative strategies for app promotion. Agencies like Zoomd offer comprehensive platforms for user acquisition and engagement across media sources.
These firms help scale apps through simplified campaign management.
POSSIBLE 2026 Attendee List Grows with Major Brands
The POSSIBLE 2026 event is building a robust attendee list, with new brands added daily. Marketing and advertising professionals can explore participating companies.
This conference highlights trends and networking opportunities in the industry.
AIB 2026 Conference Set for Manchester with Business School Collaboration
The Academy of International Business (AIB) 2026 will occur from June 29 to July 3 in Manchester, hosted by Alliance Manchester Business School. In collaboration with Manchester Metropolitan University Business School, it focuses on global business insights relevant to marketing.
Attendees can engage in discussions on international strategies.
NBAA Offers Brand Partnerships and Advertising Opportunities
The National Business Aviation Association (NBAA) provides print, digital, video, and event advertising options via its Media Kit. These support integrated marketing strategies, including at the Aircraft Transactions Workshop on April 29, 2026, in Denver.
Opportunities target aviation sector marketers.
Code and Theory Secures Estée Lauder Global Partnership Win
Stagwell’s Code and Theory was named Estée Lauder’s first-ever global agency partner in Q1 wins. This partnership boosts their profile in beauty and luxury marketing.
It aligns with broader digital transformation projects like Covered California.
Zoomd Highlighted for Multi-Channel Marketing Campaign Management
Growth agency Zoomd specializes in simplifying user acquisition and engagement across various media. Its platform streamlines marketing campaigns for apps and brands.
Featured in 2026 top agencies list for innovative approaches.
P&G Positions as Force for Growth in Marketing Strategies
Procter & Gamble emphasizes being a Force for Growth and Good in its marketing narrative. This approach targets everyday life improvements for consumers worldwide.
It reflects ongoing brand strategies amid economic focus on growth.
Visa Announces Key 2026 Investor Events for FinTech and Marketing Insights
Visa’s events calendar includes the Wolfe Research FinTech Forum on March 11, 2026, and Morgan Stanley Technology, Media & Telecom Conference on March 3. These gatherings offer marketing and advertising professionals updates on payments and tech trends.
Past events highlight sector dialogues.