Latest Marketing & Advertising News
Meta Projected to Surpass Google as Top Digital Ad Business in 2026
EMARKETER forecasts Meta will overtake Google in global net ad revenue this year, reaching over $243 billion versus Google's $239 billion. In the US, Meta is expected to exceed Google with over $100 billion compared to $95 billion, driven by AI investments and social engagement. This marks a shift in digital advertising leadership.
Possible 2026 Conference Expands with 6,800 Attendees and More Partners
The fourth annual Possible marketing and media conference in Miami Beach starts Monday, expecting 6,800 attendees, a 25% increase from last year's 5,441. It features 292 commercial partners, up from 165, with past hype from speakers like Elon Musk. The event is owned by Hyve Group.
Anthropic Launches Claude Design for Marketing Assets and UIs
Anthropic debuted Claude Design, powered by Claude Opus 4.7, to build marketing assets, decks, and user interfaces. It challenges incumbents like Adobe and Figma in the design space. The tool aims to streamline creative workflows for marketers.
The Trade Desk Phases Out Signature Periodic Table Tool
The Trade Desk is quietly phasing out its signature Periodic Table, a key feature in its ad platform. This move signals changes in how the company presents its capabilities to advertisers. Details emerged from Adweek reporting.
EDO Offers TV Intelligence Data for Free to Counter iSpot
EDO is striking back against rival iSpot by providing TV intelligence data at no cost. This aims to attract more users in the competitive ad measurement space. The strategy was highlighted in recent industry coverage.
StackAdapt's Leaked Deck Reveals ChatGPT Ads Playbook
A leaked deck from StackAdapt outlines its strategy for integrating ChatGPT into advertising campaigns. It provides insights into how the platform plans to leverage AI for ad creation and targeting. The exclusive details were reported by Adweek.
Jellyfish Advocates Large Language Models for Ad Buy Planning
Jellyfish is promoting the use of large language models to optimize ad buys and media planning. This approach aims to enhance efficiency in programmatic advertising. The recommendation comes amid rising AI adoption in martech.
Cartograph AI Matchmakes Adtech Vendors for Marketers
Startup Cartograph AI enables comparison of 1,000 martech and adtech vendors based on specific needs, tested by Reckitt, LinkedIn, and Mars. It simplifies vendor selection in the complex adtech landscape. The tool addresses a key pain point for brands.
Holland & Barrett Campaign Delivers Immediate Awareness Uplift
Holland & Barrett's 'Back Your Body' campaign achieved a steep ad awareness increase in just two weeks, per YouGov's BrandIndex. The results demonstrate quick impact from targeted advertising efforts. This highlights effective brand activation strategies.
Media OutReach Newswire Names Pamela Phua Managing Partner for Southeast Asia
Media OutReach Newswire appointed Pamela Phua as Managing Partner, Southeast Asia, to drive Singapore and regional brand expansions globally. The move strengthens its position in international PR and marketing outreach. It targets growing Asian markets.
Mocean Launches 'See Change' Integrated Operating Model
Los Angeles agency Mocean unveiled 'See Change,' integrating strategy, creative, social, content, design, and post studios for faster idea execution. The model streamlines workflows from insight to completion. It enhances efficiency for clients.