Latest Marketing & Advertising News
Jaguar Land Rover Selects WPP for Global Marketing Communications
UK-based luxury automaker Jaguar Land Rover has chosen WPP to handle its consolidated global end-to-end marketing communications account, subject to final contract negotiations. The partnership will encompass media, creative, and other marketing services across the House of Brands including Defender, Discovery, Jaguar, and Range Rover, replacing incumbents Accenture Song (creative) and Omnicom (media)
. Contract terms are currently under negotiation with results expected early next year
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MMA Creative Summit 2026 Convenes in Ho Chi Minh City
The MMA Creative Summit Vietnam 2026 is bringing together leaders focused on how creativity drives measurable business impact in an algorithm-driven landscape. The summit, held in Ho Chi Minh City, addresses the evolving relationship between creative strategy and business results
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Global Retailers Face Consumer Price Sensitivity Crisis
More than half of retailers worldwide (53%) identify consumer price sensitivity as their top external in-store challenge, according to December 2025 data from Retail Systems Research. This reflects a broader shift in consumer behavior as shoppers increasingly prioritize affordability in purchasing decisions
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US Consumer Sentiment Hits Record Low Amid Price Concerns
US consumer sentiment fell to a record low in April, with shoppers now expecting prices to rise 4.8% over the next year, up from 3.8% in March, according to the University of Michigan. This heightened price anxiety is pressuring retailers and forcing them to reconsider marketing and promotional strategies
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