Latest Marketing & Advertising News
Stagwell First to Adopt The Trade Desk's Koa Agents for AI-Driven Advertising
Stagwell (NASDAQ:STGW) becomes the first global marketing network to adopt The Trade Desk's Koa Agents, enabling AI-powered automation for media planning, buying, optimization, and measurement. These agentic AI capabilities allow marketers to describe goals, with agents executing and improving campaigns in real-time.
The partnership expands to cover full campaign lifecycles, including troubleshooting and proactive insights.
PQ Media Forecasts 8.8% Global Ad Spend Growth for 2026
Worldwide ad spending is projected to climb 8.8% in 2026, with total marketing spending rising 9.8%, per PQ Media's annual forecast. This updates MediaPost's composite industry forecast to +7.7% growth for the year.
Both ad and marketing expansions are expected to outpace prior estimates.
Iran War Could Slash Global Ad Revenues by $50 Billion in 2026
A prolonged Iran war could reduce global ad revenues from $124.2 billion to $74.2 billion in 2026, according to Omdia data. The conflict risks erasing at least $94 billion over two years, severely impacting growth to $1.67 trillion by 2030.
Without sustained impact, Omdia expects 11% growth this year and 8% in 2027-2028.
Spotify Launches Ads Manager in India for Self-Serve Campaigns
Spotify has introduced Ads Manager in India, allowing businesses to set up, manage, and optimize audio, video, and display ad campaigns directly. Advertisers gain quick launch options via credit cards, prepayment, or invoicing with ad credits.
This expands Spotify's ad opportunities for a wider range of Indian marketers.
NIQ and Stirista Partner for Privacy-Safe Audience Targeting
NIQ and Stirista announce a collaboration to advance privacy-safe audience solutions using purchase-based intelligence and identity-driven activation. NIQ provides aggregated shopper insights to enhance Stirista's mobile, job-status, and media-use data for CTV, email, and digital campaigns.
The partnership improves media planning, campaign activation, and performance without rebuilding audiences.