Latest Marketing & Advertising News
PQ Media Forecasts 8.8% Global Ad Spend Growth for 2026
Worldwide ad spending will climb 8.8% in 2026, while total marketing spending rises 9.8%, per PQ Media's latest Global Advertising & Marketing Spending Forecast. This updates MediaPost's composite forecast to +7.7% growth.
Both figures outpace prior estimates.
Iran War Could Slash Global Ad Revenues by $50 Billion in 2026
A prolonged Iran war might cut global ad revenues from $1.24 trillion to around $1.19 trillion, with $50 billion loss in 2026 alone, according to Omdia data. The conflict could erase at least $94 billion over two years, impacting long-term growth to 2030.
Without sustained impact, 11% growth expected this year.
Global Ad Networks Ramp Up Influencer Marketing in India
Networks like WPP, Publicis Groupe, and Omnicom are investing heavily in India's Rs 3,500-4,500 crore influencer market, growing 20-25% annually. Publicis launched its Influential platform locally after a $500M acquisition.
Focus shifts to data-driven, measurable creator campaigns in fashion, beauty, and FMCG.
Cannes Lions Unveils 2026 Awards Jury with 49 Asian Jurors
Cannes Lions announced its 2026 jury lineup, including 49 jurors from Asia and 5 jury presidents, emphasizing global experts and emerging markets. Increased representation for independent agencies highlighted.
The lineup features diverse industry leaders for the awards.
MediaPost Integrates PQ Data into Ad Spend Composite Forecast
PQ Media's global ad spending data added to MediaPost's composite, raising 2026 growth rate to +7.7%, up three-tenths from prior year-end figure. This reflects optimistic outlooks for ad and marketing expansion.
Total marketing spend expected to grow faster than ads.
Omdia Warns of Severe Ad Revenue Impact from Gulf Conflict
Initial forecasts projected global ad revenues to $1.67 trillion by 2030, but Iran war could severely disrupt this, per Omdia via Hollywood Reporter. US forecasts show similar billions in losses under energy shock scenarios.
Growth of 8% anticipated in 2027-2028 absent prolonged effects.
Publicis Groupe Scales Influential Platform in Indian Market
Publicis appointed Diwaker Chandani as managing partner for Influential in India, following its 2024 $500M acquisition. Aims to structure fragmented creator deals with data-led planning.
Addresses gaps in identity and integration for advertisers.
Global Ad Forecasts Show Marketing Spend Outpacing Ads in 2026
PQ Media predicts total marketing spending to rise 9.8% in 2026, exceeding 8.8% ad spend growth. This trend underscores broader marketing investments.
MediaPost's updated composite supports accelerated expansion.
Cannes Lions Boosts Emerging Markets in 2026 Jury Composition
The 2026 Cannes Lions jury features enhanced representation from independent agencies and emerging markets worldwide. Global experts will judge advertising creativity.
Announcement highlights Asia's strong presence with 49 jurors.
Geopolitical Tensions Threaten $94B Global Ad Losses Over Two Years
Iran war could erase a minimum $94 billion in global ad revenues across the next two years, Omdia estimates. Prolonged conflict risks shifting growth trajectories significantly.
Current year growth hinges on war's limited impact.
India's Influencer Sector Draws Heavy Investments from Ad Giants
Advertisers in fashion, beauty, FMCG shifting budgets to creator campaigns, prompting global networks to scale data capabilities. Rs 3,500-4,500 crore market sees competition intensify.
Structured planning replaces fragmented deals.