Latest Marketing & Advertising News
Digital.Marketing Releases Report on Convergence of Digital Commerce and Marketing
New analysis highlights how **SEO**, **paid media**, and **AI-driven personalization** are redefining online buying experiences. The report was released on April 18, 2026, from New York.
FTC Withdraws Demand for Information from NewsGuard After Ad Boycott Settlements
The **FTC** dropped its data demand from NewsGuard, citing recent settlements with **Dentsu**, **Publicis**, and **WPP** over alleged ad boycotts. This includes subscriber information.
Jollibee and Final Fantasy XIV Launch Collaboration with Themed Meals
Chicken chain **Jollibee** partners with the online RPG for themed meals, merchandise, and an in-game 'Eat Chicken' animation. The deal aims to engage gamers.
Marriott and Visa Unveil 'Sleepover Suite' for FIFA World Cup
Soccer players promote the **Sleepover Suite**, a luxury hotel room transformed Skybox inside the stadium. This is part of a new global play.
Walmart Prepares for Medicare's GLP-1 Weight-Loss Drug Millions
Walmart adds **digital health** and nutrition support to Rx access to capture share from the weight-loss market. Medicare expansion is driving demand.
Toyota Boosts Girls Flag Football Using NFL Draft
Team Toyota athlete **Michael Pittman Jr.** leads a youth training camp. The initiative leverages the NFL Draft for promotion.
Zig-Zag Sponsors Music Festivals for 4/20 Cannabis Holiday
The rolling papers brand urges 'Slow It Down' with events in six states this weekend. It's tied to the upcoming 4/20 pot holiday.
Netflix Q1 Ad Buys Surge 16%, Expected to Double This Year
Ad-supported tier drove **60%** of Q1 subscriber gains, now $8.99 in the U.S. Ad revenue growth signals streaming shift.
IAB Reports Record $294.6B US Internet Ad Revenue in 2025
Up **13.9%** YoY despite economic uncertainty, per PwC report released Thursday. Digital ad industry hits new high.
Barbie Targets Gen Z with Coachella Festival Marketing
The brand's festival strategy aims to reignite fandom among younger audiences. Lessons from its first Coachella trip shared.
Merkle: Brands Bought AI but Forgot to Fix Operational Chaos
Research shows companies invested in AI tools without addressing internal disarray. Highlights need for better integration.
Everything You Need to Know About Marketing Strategy Research in 2026
Comprehensive guide covers key trends and insights for the year. Published April 18, 2026.
Westcoast Billboards Acquires Assets from Eagle Displays
Strategic outdoor assets in California divested to expand OOH network. Announced recently.