Latest Marketing & Advertising News
'47 Launches 'Worn Worldwide' Global Marketing Campaign for Clean Up Hats
Boston-based '47 brand debuted its 'Worn Worldwide' campaign highlighting international users like artists and fishermen wearing Clean Up hats in Scotland, U.S., Mexico, France, and Italy. The campaign features five vignettes airing daily on TikTok, YouTube, Instagram from April 13-17, with out-of-home projections on buildings in NYC, LA, and Boston starting April 16-18.
Pinterest Unveils Campaign Urging Gen Z to Ditch Social Media for Digital Detox
Pinterest launched a brand campaign with a :60 film 'How did they do it?' using employee family home movies to promote getting off social media. Running across TV, cinema, digital, and OOH from May 1, it targets Gen Z at Coachella, who make up over 50% of global users, amid scrutiny on predatory algorithms.
Pinterest CEO Advocates Banning Social Media for Kids Under 16
As part of its healthier digital habits push, Pinterest CEO Bill Ready urged governments to ban social media for children under 16. This aligns with the new campaign positioning Pinterest as a non-predatory platform encouraging breaks from endless scrolling.
Indian Founder Nihal Mehta Develops New SMS Advertising Route in the US
San Francisco-based Ipsh! founder and CEO Nihal Mehta created an innovative SMS-based advertising vehicle for marketers using cellular phones. This latest tech aims to provide a direct messaging channel for advertisers reaching consumers.
'47 Expands Beyond North America with Multi-Channel Hat Promotion
'47 is venturing internationally, focusing on its MLB-linked dad hats through the 'Worn Worldwide' effort. Projections of campaign footage will run nightly on weekends in major US cities for the foreseeable future.
Pinterest Targets Fastest-Growing Gen Z Demographic at Coachella
The campaign launches around Coachella to engage Gen Z, Pinterest's quickest-expanding user group comprising over half its global audience. It contrasts with other platforms amid teen overuse admissions and legal accountability.
'47's 'Father of All Dad Hats' Follow-Up Emphasizes OOH Advertising
Building on prior 'Father of All Dad Hats' billboards, '47 prioritizes out-of-home with building projections in key cities. Videos run at least five hours nightly during peak weekends starting April 16.
Pinterest Produces In-House Creative for Anti-Social Media Push
The :60 film was created by Pinterest’s House of Creative using authentic family archives from employees. This internal production underscores the platform's commitment to positive digital experiences.
Ipsh! Pioneers Cellular Phone Tech for Modern Advertisers
Nihal Mehta's Ipsh! introduces SMS as a fresh advertising medium, leveraging mobile technology for targeted outreach. The tool positions itself as the newest vehicle in the evolving ad landscape.
'47 Showcases Global Hat Wearers in Social Media Vignettes
Five vignettes feature diverse international users, released one per day on social platforms to build worldwide appeal. Filming spanned multiple countries to authentically capture hat usage abroad.