Latest Marketing & Advertising News
'47 Brand Launches Global 'Worn Worldwide' Campaign for Clean Up Hat
Boston-based baseball cap brand '47 launched its 'Worn Worldwide' campaign on April 17, 2026, highlighting international users of its Clean Up hat model through vignettes filmed in Scotland, U.S., Mexico, France, and Italy. The content airs daily on social media from April 13-17 and features out-of-home projections on buildings in New York City, Los Angeles, and Boston starting April 16-18.
Valvoline Global Debuts FIFA World Cup 2026 Campaign 'The Original Motor Oil for the Driven'
Valvoline Global Operations announced its first FIFA World Cup 2026 campaign on April 17, 2026, with an ad spot produced in Chile by We Are Laugh, starting in Mexico and expanding to U.S., China, India, Australia, Canada, Thailand, and Saudi Arabia in May. The multi-channel initiative includes TV, digital OOH, radio, social media, and sweepstakes offering trips to the World Cup Final through May 31.
Experts Discuss Retail Media's Shift to Full-Funnel Ecosystem at e4m RetailEx
At the e4m Retail Conference 6, experts noted retail media's evolution from lower-funnel conversions to a seamless, always-on ecosystem for real-time discovery, engagement, and purchase. Traditional awareness-building steps are obsolete amid instantaneous consumer behaviors like browsing and buying without breaks.
World Hemophilia Day 2026 Campaign Spotlights 'Diagnosis: First Step to Care'
The global bleeding disorders community marks World Hemophilia Day on April 17, 2026, advocating for inherited bleeding disorders under the theme 'Diagnosis: First step to care'. The campaign emphasizes diagnosis as essential for treatment, led by the World Federation of Hemophilia with media outreach.
'47 Expands Marketing Beyond North America with Multi-Country Vignettes
'47's 'Worn Worldwide' campaign features five vignettes showing diverse users like artists and fishermen wearing its hats internationally. Filmed across five countries, the content runs on TikTok, YouTube, Instagram, and includes nighttime building projections in major U.S. cities.
Valvoline FIFA Campaign Targets Fans and Mechanics with Global Rollout
Valvoline's campaign celebrates fans' journeys to FIFA World Cup 2026, powering vehicles with its motor oil expertise, airing through July across broadcast, digital, and social platforms. It includes giveaways and sweepstakes to engage fans and mechanics worldwide.
Retail Media Transforms Consumer Shopping into Instantaneous Cycle
Panelists at e4m RetailEx explained how retail media now supports seamless browsing, comparing, and purchasing without traditional marketing funnels. Brands must adapt to educate and sell in real-time within this evolved landscape.
World Federation of Hemophilia Leads Global Advocacy on April 17
World Hemophilia Day 2026 unites the community to promote diagnosis as the critical first step in care for inherited bleeding disorders. Contact for media: Neha Suchak, Director of Marketing & Communications.
'47 Focuses on Out-of-Home Advertising in New Global Push
Following its 'Father of All Dad Hats' billboards, '47 projects 'Worn Worldwide' footage on buildings in NYC, LA, and Boston for key weekends starting April 16. Projections run at least five hours nightly for the foreseeable future.
Valvoline Sweepstakes Offers FIFA World Cup Final Trips to Winners
The 'The Original Motor Oil for the Driven' campaign features sweepstakes and instant-win giveaways through May 31, with the top prize being a trip to the FIFA World Cup 2026 Final. It encourages fans and mechanics to share their stories.