Latest Marketing & Advertising News
Polestar Selects Pulse Advertising as Global Influencer Marketing Partner
Swedish electric car brand Polestar has appointed Pulse Advertising to handle its global influencer marketing efforts. The agency will produce creator-led campaigns starting in the U.K., France, Spain, and Portugal, with North America discussions underway to boost emotional customer engagement and global growth. The account was won after a competitive pitch.
Anguilla Tourist Board Invites Bids for PR, Marketing, and Digital Services
The Anguilla Tourist Board is seeking proposals for PR, marketing, and digital marketing services in key markets. The initiative aims to drive tourism sector growth and enhance global visibility for the destination. Bids are open to support these strategic objectives.
MMA Global Releases Report on State of Brand Marketing Accountability
Brand marketing is under pressure to prove ROI, with budgets shifting toward performance marketing over the past two years due to easier measurability. Confidence in brand measurement remains low, creating an accountability challenge for marketers. The MMA Global and WPromote study surveyed 102 senior marketers, identifying 'Brand Accountability' practices that help defend investments.
Brand Budgets Continue Shift to Performance Marketing Amid Measurement Gaps
Over the last two years, marketing budgets have increasingly favored performance over brand initiatives, not due to superior effectiveness but better measurement capabilities. This trend is expected to persist, squeezing brand investments. Marketers lacking robust measurement infrastructure struggle to justify spending.
Half of Senior Marketers Achieve 'Brand Accountability' to Protect Budgets
A survey of 102 senior marketers in North America reveals about half have developed 'Brand Accountability,' using measurement to safeguard brand budgets. The other half remain vulnerable during tightenings. The report provides a framework to build this capability.
Pulse Advertising Launches Creator-Led Campaigns for Polestar in Europe
Pulse Advertising's new role with Polestar includes initial projects in the U.K., France, Spain, and Portugal. The focus is on creator-led content to increase emotional engagement with customers. Expansion to North America is in discussion stages.
Anguilla Targets Tourism Growth Through Competitive Marketing Bids
Key markets are targeted by Anguilla Tourist Board for enhanced PR and digital marketing to boost visitor numbers. The services will support overall sector expansion and improved international presence. Interested agencies are invited to submit bids promptly.
Low Confidence in Brand Measurement Hinders Marketing Defenses
Most marketers cannot effectively defend brand investments due to inadequate measurement tools, despite brand strategies' proven value. This measurement gap, rather than a strategic flaw, is eroding brand allocations. Improved infrastructure is essential for future resilience.
Polestar Eyes Global Growth via Influencer Partnerships
Polestar's partnership with Pulse Advertising emphasizes emotional customer connections through influencers. Campaigns aim to support the brand's worldwide expansion efforts. The win came via a competitive review process.
MMA Study Offers Framework for Brand Marketing Success
The new MMA Global report outlines actionable steps for marketers to close the brand accountability divide. It differentiates successful practitioners from vulnerable ones based on measurement practices. North American insights guide global applications.