Latest Marketing & Advertising News
Meta Forms Elite AI Research Team for Social App Recommendations
Meta is assembling a team of elite AI researchers led by Yang Song, a former TikTok executive, to enhance engagement and profitability of Meta's social apps. The move signals Meta's commitment to leveraging advanced AI for recommendation systems across its platforms.
Perplexity, Meta, and Google Face Privacy Lawsuit
A Utah man has filed a lawsuit alleging that AI company Perplexity shares complete transcripts of users' chats with Google and Meta through embedded analytics tools. The suit raises concerns about data privacy practices among major tech platforms.
Microsoft Advertising Expands into Ecommerce
Microsoft Advertising is testing a two-tier sponsored product carousel on Bing to strengthen its ecommerce ad presence and compete more directly with Google. The initiative represents Microsoft's effort to capture a larger share of product-based advertising.
TikTok Partners with Cameo for Creator Monetization
TikTok's U.S. operations have announced a partnership with Cameo to offer personalized celebrity video messages to fans. The collaboration aims to help creators connect with audiences and directly monetize their social media status.
Diageo Expands Tequila Portfolio Globally
Diageo has achieved strong growth in its tequila portfolio in North America and is now working to expand this success worldwide. The company is positioning tequila as a versatile spirit beyond its traditional lime and shots consumption occasions.
Unilever Shifts to Influencer-First Marketing Strategy
Unilever is transitioning from traditional TV advertising focus to an influencer-first strategy, requiring significant upskilling of its marketing teams. This strategic shift reflects broader industry movement toward creator-led and social media-driven marketing.
UK Government Excludes Alcohol Advertising Ban from Health Plan
After reports suggesting the UK government was considering a total ban on alcohol advertising, the measure was notably absent from a new health plan released recently. This decision contrasts with earlier speculation about regulatory restrictions on the advertising industry.
Instagram Tests Premium Story Performance Program
Instagram is piloting a premium offering separate from Meta Verified that provides paying subscribers with story-centric features to boost reach and audience targeting. The program also offers enhanced anonymity options for social media users.
Currys Reports Marketing Success on TikTok
During its full-year results, Currys CEO highlighted the retailer's marketing strategy success on TikTok, which has driven increased consumer preference. The brand's social media performance demonstrates the growing importance of short-form video platforms in retail marketing.
Criteo GO Uses Generative AI for Ad Campaign Optimization
Criteo GO platform employs generative AI to expand its advertiser base and allocate budgets more efficiently. The platform unifies display, video, native, and social advertising within a single campaign environment.
$100 Million Campaign Promotes Trump Administration's AI Agenda
A $100 million advertising campaign has been launched to promote the Trump administration's pro-artificial intelligence agenda during the midterm elections. The campaign represents significant investment in political messaging around technology policy.
Asda Launches New Campaign with Lucky Generals Agency
Asda is backing its price proposition to win market share from competitors through its first campaign with new creative agency Lucky Generals. The partnership marks a strategic effort to strengthen the retailer's competitive positioning.