Latest Marketing & Advertising News
Vereigen Media Sponsors B2B Marketing Exchange 2026
Vereigen Media has announced its official sponsorship of B2B Marketing Exchange 2026, taking place March 9-11, 2026, at the Omni La Costa Resort in Carlsbad, California. The event will gather over 1,000 senior-level marketers and demand generation leaders for discussions on privacy-compliant engagement strategies and verified first-party data practices
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Formula One Extends Salesforce Partnership with AI Fan Companion Tool
Formula One has extended its global partnership with Salesforce through a new multi-year agreement that will launch an AI-powered fan companion focused on educating fans about the 2026 technical regulations. Salesforce will continue its trackside branding, race activations, and sponsorship of F1 Academy and the Las Vegas Grand Prix
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American Consumers Increasingly Prefer AI for Research Over Search Engines
Research shows that 44% of American consumers now prefer AI tools as their preferred information source, compared to 31% who prefer search engines, with most using AI for research and decision-making rather than transactions.
Unicharm Group Launches International Women's Day Initiatives
Unicharm Group is disclosing global initiatives to support women's education and employment opportunities ahead of International Women's Day on March 8, including campaigns in Vietnam, South Korea, and the launch of SOFY in Brazil.
CLEAR MEN Rebrands to CLEAR MEN ULTRA Ahead of FIFA World Cup 2026
CLEAR MEN has rebranded to CLEAR MEN ULTRA with a focus on scalp health and performance, tapping Indonesia national team coach Shin Tae-yong as brand ambassador and positioning itself as an official sponsor of FIFA World Cup 2026. The campaign emphasizes a new 3X Scalp Barrier Defense formula targeting high-intensity lifestyles
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New York Festivals Advertising Awards Announces 2026 Elite Global Executive Jury
The New York Festivals Advertising Awards has announced its 2026 Executive Jury, an elite panel of globally respected creative leaders selected to evaluate the industry's most inspired and impactful advertising work.
D&AD Appoints New Chief Executive Officer
D&AD, the global non-profit championing excellence in design and commercial creativity, has appointed David Patton as Chief Executive Officer, taking up the role later this month.
Oxygen Wins Vodafone Campaign in Romania
Oxygen has signed the campaign 'For a better future. Together' for Vodafone, a special communication project celebrating a historic moment in the Romanian market with Vodafone's takeover of Telekom.
Gary Vaynerchuk on Evolution of Paid Media Strategy
VaynerMedia founder Gary Vaynerchuk argues that with algorithms—not ad buyers—deciding what wins attention, paid media should amplify proven ideas rather than prop up untested concepts.
MMA Indonesia Creativity Day 2026 Addresses AI Regulation
MMA's Marketing + Media Alliance is hosting events from March 30 - April 3, 2026, including sessions on 'Navigating AI Regulation: Marketing in a New Era' as AI and privacy laws continue to evolve.