Latest Marketing & Advertising News
Digital Marketing Market to Reach $1.50 Trillion by 2035
The global digital marketing market is projected to grow from USD 446.5 billion currently to USD 1.50 trillion by 2035, at a CAGR of 11.66%. AI-powered chatbots and intelligent automation are transforming customer experiences, with North America leading and Asia showing rapid growth.
Media & entertainment holds the largest share, driven by digital content promotion.
Seedtag Appoints Brendan McCarthy as CMO
Seedtag, a Neuro-Contextual advertising firm, named Brendan McCarthy as chief marketing & communications officer on March 3, 2026. He will lead global marketing amid expansion of its AI platform Liz, focusing on privacy-first advertising.
McCarthy aims to align brand and communications for client value in mature markets.
Constant Contact Wins Multiple G2 2026 Best Software Awards
Constant Contact, a digital marketing tool provider for small businesses, earned spots in four G2's 2026 Best Software Awards categories. The platform was named the 'biggest mover' of the year.
This recognition highlights its tools for nonprofits and SMBs.
Content Marketing Institute Releases 2026 AI Search Trends Report
The 2026 AI Search Report benchmarks AI referral traffic, Google AI Overview visibility, AEO, and GEO performance across industries. It identifies leading brands in AI visibility and strategies to secure citations amid generative answers.
Trends redefine marketing with AI, automation, and evolving search behavior.
Ogilvy Social Lab Unveils 2026 Social Trends Report
Key trends include Intention Seeking, Internet Intimacy, Proof of Craft, and Merchant Entertainers transforming social shopping. TikTok Shop sells 27 items per second, with live shopping up 68%.
Recommendations emphasize niche communities, sensory content, and long-term creator partnerships.
12 Social Media Trends to Avoid Wasting Spend in 2026
Trends highlight AI brand bots, live shopping rise, SEO to AEO shift, Google Lens impact, and micro-influencers outperforming celebrities. Authenticity and community trump AI-generated content, with focus on key platforms.
Social search and in-platform purchasing merge organic and paid efforts.
Burger King Shifts Focus to Family Market
Burger King targets kids and families, representing 20% of QSR traffic but only 10% of its sales, to reverse declining traffic. President Tom Curtis highlighted this opportunity at Investor Day on March 3, 2026.
The strategy aims for significant growth in this segment.
48% of CMOs to Boost Influencer Marketing Investment in 2026
SAMY's Marketing Trends 2026 report shows 48% of Mexican CMOs increasing influencer budgets, with 45% focusing more on it. The event gathered industry leaders to discuss these shifts.
This reflects growing reliance on influencers globally.
B2B Advertising Strategy Emphasizes Share of Voice for 2026
B2B brands should focus on share of voice, market dynamics, memory-building, and balancing reach in 2026 ad investments. Effective strategies adapt to evolving advertising landscapes.
This approach optimizes ad dollar efficiency.
Google Search Shifts: Fewer Queries Per User Due to AI
February 2026 update notes fewer searches per person as AI provides upfront answers, impacting discovery for SMEs. Brands must strengthen first-touchpoint visibility and content for AI reuse.
Reddit unifies search with AI Q&A for 80M weekly users.
Meta Tests Paid Subscriptions on Social Platforms
Meta trials premium subscriptions on Instagram, Facebook, and WhatsApp, offering advanced AI tools and insights beyond Meta Verified. This could raise organic competitiveness baselines.
Reddit emerges as a social-search hybrid for high-intent discovery.