Latest Marketing & Advertising News
Google AI Mode Reaches 75M Daily Users with New Shopping Ads
Google’s AI Mode has surpassed 75 million daily users, introducing shopping ads and Direct Offer formats within conversational search results. This shift enhances ad targeting via richer intent signals from longer queries. AI-driven discovery now accounts for 40% of inbound leads for optimized brands.
ChatGPT Launches Ads at $60 CPM
ChatGPT has gone live with advertisements priced at $60 CPM, marking a significant monetization step for AI platforms. This development highlights the rapid integration of ads into conversational AI interfaces previously ad-free.
Threads Expands Ads Globally to 400M Users
Threads hit 400 million monthly active users and rolled out advertising globally via Meta Business Manager. Advertisers can now use text and image ads following initial tests in the US and Japan.
Criteo Joins OpenAI’s Advertising Pilot
Criteo became the first major ad-tech platform to join OpenAI’s advertising pilot program. This move stabilizes ad opportunities within emerging AI ecosystems.
TikTok US Ownership Resolved, Stabilizing Ad Channel
TikTok’s US structure finalized with Oracle, Silver Lake, and MGX each holding 15%, reducing uncertainty for digital advertisers. This resolution secures one of advertising’s volatile platforms.
Perplexity Abandons Advertising Entirely
Perplexity has opted out of advertising, prioritizing trust over monetization amid AI search shifts. This contrasts with peers adding ads to conversational tools.
Top Email Marketing Trends for 2026: Privacy and AI Focus
2026 email trends emphasize authentication, privacy-first data, AI automation, omnichannel journeys, interactive design, and engagement metrics beyond opens. Teams must combine AI with human oversight for quality.
Global Influencer Marketing Awards Return for 2026
The GIMAs rebrand with new categories like Most Creative Campaign and regional Grand Prix awards. Now in its eighth year, it benchmarks creator-led marketing excellence amid industry maturation.
Digital Marketing Market to Reach $1.5 Trillion by 2035
Global digital marketing market projected to grow from $446.5B to $1.5T by 2035 at 11.66% CAGR, driven by AI chatbots and personalization. SEO holds majority share; social networking grows fastest.
AI to Handle Half of Marketing Tasks In-House vs. Outsource Debate
Marketing leaders expect AI to manage up to 50% of tasks in 3-5 years, reshaping in-house vs. outsourcing decisions. Roundtable insights highlight AI's role in efficiency and strategy.
Media Sellers Face Performance Reset in 2026
Advertisers demand clearer outcomes as AI search grows; creative becomes key differentiator with celebrity ads up 42%. Sellers must leverage first-party data and creative intelligence.
Constant Contact Tops G2’s 2026 Best Software Awards
Constant Contact secured multiple spots on G2's 2026 Best Software Awards for digital marketing tools aimed at small businesses and nonprofits.