Latest Marketing & Advertising News
AI Rewriting Publisher Economics as Legacy Monetization Models Fail
As AI platforms reshape discovery and eliminate referral flows, publishers must transition from chasing pageviews to building licensing frameworks, data control, and monetizable access models designed for machine-driven consumption, according to industry experts.
65% of Marketers Plan to Increase Digital Audio Spending in 2026
A new eMarketer study reveals that two-thirds of advertisers already include audio in their media mix, with 65% planning to increase spending over the next year, marking audio's shift from niche experiment to core growth channel.
ChatGPT Ad Rollout Underway as OpenAI Enters Advertising Business
OpenAI began rolling out ads to U.S.-based Free and Go tier users in early February 2026, with the company's COO describing the rollout as an iterative process. eMarketer projects AI-driven search advertising spending in the U.S. could reach $26 billion by 2029
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India Only Gainer Among WPP's Top Markets in 2025
WPP reported that India delivered 3.8% growth in 2025 while the USA declined 4.2%, UK fell 7.6%, Germany slipped 5.8%, and China dropped 14.3%, making India the sole growth market among the advertising giant's top regions.
WPP Restructures Into Four Core Units, Targets £500M Cost Savings
The ad network announced a major reorganization aimed at stabilizing the business in 2026, returning to organic growth in 2027, and accelerating growth from 2028 forward.
Creative and Content Production Face Most AI Disruption Risk
According to a November 2025 StackAdapt and Ascend2 survey, creative and content production tops the list of martech areas marketers expect AI to disrupt most, cited by 27% of UK and North America respondents.
ASA Publishes Research on Influencer Advertising Recognition
The UK's Advertising Standards Authority released newly commissioned research showing widespread consumer difficulty in identifying influencer ads on social media, with strong public demand for clearer disclosure of sponsored content.
UK ASA Scans 362,000 Ads in Sweep of Green Claims Compliance
Using its AI-based Active Ad Monitoring system, the Advertising Standards Authority reviewed 362,000 ads across travel services to check compliance with environmental claims under the UK's CAP Code.
AB InBev India Launches Corona Cero in Non-Alcohol Expansion
AB InBev India expanded its non-alcoholic portfolio by launching Corona Cero nationwide at Rs 120, capitalizing on the country's fast-growing non-alcohol beer market.
JioStar Appoints Amit Malhotra as Head of International Business
The Singapore-based executive will oversee JioStar's overseas expansion, partnerships, and market launches with joint reporting responsibility to company leadership.
Advertising Association Publishes Best Practice Guide for Generative AI
The UK Advertising Association released a voluntary guide for responsible generative AI use in advertising, developed under the government and industry-led Online Advertising Taskforce, building on 2023 ethical AI principles.
The Advertising Club Introduces Refreshed Brand Identity System
The Advertising Club unveiled an updated design system intended to be flexible and adaptable, applying across awards, partnerships, digital platforms, and other organizational touchpoints.