Latest Marketing & Advertising News
Tata Chemicals’ Rallis India Hands Social Media Mandate to HGS Interactive
Agency to manage content and campaigns to strengthen farmer and stakeholder engagement across platforms. Announced on Feb 24, 2026.
Aims to enhance digital presence for agricultural brand.
MRSI to Honour BV Pradeep with Lifetime Achievement Award
Award presented at 7th Golden Key Awards on March 6, 2026, in Mumbai. BV Pradeep is a former Unilever leader.
Recognizes lifetime contributions to marketing.
FTA Global Secures Digital Marketing Mandate for Apex Group
Handles SEO, paid marketing, and website maintenance under one-year mandate. Aimed at improving search visibility and digital performance.
Announced Feb 24, 2026.
PHD Consolidates Menarini Asia-Pacific’s Media Mandate
Omnicom Media agency to handle planning and buying in seven markets including India. Work underway from January 1, 2026.
Expands regional media strategy.
Euler Motors Elevates Pallavi Arora to AVP - Marketing
Focuses on brand positioning, digital transformation, and customer engagement. As company scales in commercial EV market.
Appointment effective Feb 24, 2026.
Signpost Wins Kolkata Streetscape OOH Rights
10+2-year exclusive outdoor ad contract under PPP model. Projected Rs 450 cr revenue over term, Rs 250 cr to KMC.
Boosts urban advertising landscape.
Episodic Content Takes Centre Stage in Social Media
Brands build loyal audiences via serialized storytelling like Netflix model. 57% of users want original content series per Sprout Social survey.
Replaces random one-off posts in 2026.
Unexpected Partnerships Drive Social Media Conversations
Strategic collaborations with niche creators outperform celebrities. 75% of agencies favor micro-influencers for engagement and ROI.
Exemplified by Krispy Kreme x Vaseline.
CTV Leads Entertainment Ad Spend Growth in 2026
73% increase in CTV budgets; social, creators also up 58%. Shift from traditional TV amid platform fragmentation challenges.
Prioritizes measurement and AI optimization.
AI Paradox in Marketing: Efficiency vs Authenticity
88% of marketers use AI daily, but 62% consumers distrust AI content. Balances speed in creation with human-led storytelling.
Key for 2026 social trends.
Legendary February Boosts Advertising with Major Events
Super Bowl LX, Winter Olympics, NBA All-Star under NBCU reached two-thirds of US public. Emphasizes ad tracking standards like AD-ID.
Shifts to sought-after ads.
Only 6% of Marketers Fully Implemented AI
Supermetrics 2026 report highlights need for unified data before scaling AI. Focus on data foundations and real-time activation.
Trusted by BBC, Heineken.