Latest Marketing & Advertising News
Pine Labs Appoints Shalini Pillai as Chief Marketing Officer
Shalini Pillai joins Pine Labs as CMO from Microsoft, where she was Marketing Director for India and South Asia. She brings prior experience from Google and entrepreneurial ventures. This move strengthens Pine Labs' marketing leadership.
PepsiCo Promotes Amit Kumar Nanchahal as Brand Communications Head
PepsiCo has elevated Amit Kumar Nanchahal to Brand Communications Head. The promotion highlights internal talent development in marketing communications. It aims to bolster brand strategy amid competitive markets.
IndiaAI Warns of Phishing Scam Targeting AI Impact Summit Attendees
IndiaAI issued an advisory on fraudulent SMS and WhatsApp messages seeking card details under refund pretexts for AI Impact Summit 2026. Organizers urge vigilance to protect personal information. This scam underscores cybersecurity risks in marketing events.
JioStar Expands ‘A-la-carte’ Options with More Regional Channels
JioStar's new RIO includes more premium regional entertainment channels beyond the Rs 19 bouquet cap. This widens choices for consumers and advertisers. It reflects evolving media packaging strategies.
Impresario Explores Early IPO Talks with Rs 800 Crore Business
Impresario, powered by SOCIAL, is in exploratory IPO discussions while scaling to Rs 800 crore revenue. The company pitches aggressively to brands across screens and social channels. This signals growth ambitions in experiential marketing.
Generative Engine Optimization (GEO) Emerges as Brand Trust Builder
Rubeena Singh of NP Digital India explains how GEO reshapes search, trust, and authority in AI-driven discovery. Brands leveraging GEO turn search into a trust-building asset. This trend is pivotal for 2026 marketing.
Auto Sector Leads Print Ad Volumes with 2% Rise in 2025
TAM AdEx reports cars category topping print ads with over 72,000 advertisers and 95,000 brands in 2025. Print ad volumes edged up 2% overall. Autos remain dominant in traditional media spend.
InMobi Bets on Proprietary AI Models for Tech Dominance
InMobi founder Naveen Tewari emphasizes proprietary AI models trained on unique data for competitive edge. This shifts advantage from software to India-built vertical models atop frontier AI. It powers next-phase ad tech innovation.
Digital Marketing Trends 2026: AI, Social Search, Video Ads Surge
2026 digital trends highlight AI marketing, social search, video advertising, and smart automation transforming online growth. Businesses must adapt to these evolutions. Rapid changes demand strategic integration.
Marketing Shifts to Emotion-First Episodic Worlds from Metric Ads
Brands move from metric-first ads to immersive, emotion-driven vertical micro-dramas in 2026. This creates story worlds where brands act as directors. Emotional connections dominate advertising strategies.
AI Personalization Drives Mobile UX and Marketing ROI in 2026
AI personalization boosts engagement, with 92% of businesses adopting it for 10-30% conversion gains and up to 800% ROI. Trends include hyper-personalized experiences via generative AI. Mobile UX evolves with voice and AR integrations.
Influence 2.6: Creators Become Core Marketing Infrastructure
Influence 2.6 marks creators shaping trends, content, and full marketing mixes beyond campaigns. Advocacy standardizes with outcome-tied measurement. Peer-to-peer influence replaces broadcast models.