Latest Marketing & Advertising News
JioStar Vice Chairman Discusses AI's Role in Content Creation and Monetization
Uday Shankar stated that artificial intelligence will fundamentally alter how content is created, discovered, and monetized, speaking at the India AI Impact Summit 2026. JioStar is leveraging AI to enable segmentation, dynamic pricing, and new value pools for commerce-led media growth.
Ambani and Adani Commit $210 Billion to India's AI Infrastructure
At the India AI Impact Summit 2026, major Indian industrialists announced significant investments in large-scale data centers, renewable energy integration, and global technology partnerships to advance AI infrastructure in India.
India Today Secures Exclusive Interview with Brazil President Lula da Silva
The media group announced an exclusive interview with Brazilian President Lula da Silva, continuing its momentum after Trump amplified an India Today cover and a Putin interview drew global pickups.
LinkedIn Overhauls SEO Strategy Following 60% B2B Traffic Decline
LinkedIn reported that non-brand, awareness-driven B2B traffic declined by up to 60% as AI-powered search experiences reduced clickthrough behavior despite stable rankings. The company abandoned traditional SEO metrics in favor of visibility-based measurements centered on mentions, citations, and presence within AI-generated responses.
Google Launches Shopping Ads Inside AI Mode Conversations
Google introduced a new shopping ad format within its AI Mode conversational search experience, which now reaches more than 75 million daily users. Sponsored placements appear inside AI-generated responses during product discovery moments, aligning with Google's broader push into agentic commerce.
Microsoft Details How AI Search Selects Brands for Recommendations
Microsoft Advertising released an updated guide explaining how AI-powered search environments determine brand visibility through a three-stage process: baseline understanding, grounded refinement, and precision signals from structured first-party data. The guide emphasizes that conversational AI shifts discovery away from keyword matching toward contextual relevance and entity clarity.
Walmart Advertising Revenue Reaches $6.4 Billion with 46% Global Growth
Walmart's global advertising revenue rose 46% to nearly $6.4 billion for the full fiscal year, with advertising and membership fees accounting for a third of operating income in Q4. The company saw triple-digit growth in video advertising through its Vizio business and expanded its ad ecosystem through new chief growth officer oversight.
Spotify Ad Exchange Grows 222% Since Launch
The number of monthly active advertisers using Spotify Ad Exchange grew 222% since its 2025 launch, with the platform introducing new features to simplify how advertisers buy, create, and assess ad success. Spotify is evolving beyond traditional biddable advertising through expanded reserved buys and stronger measurement capabilities.
AI Becomes Foundation for All Digital Marketing Strategies
Artificial intelligence is no longer a complementary tool but has become the basis for all marketing strategies in 2026, enabling personalized experiences, real-time campaign optimization, and data-driven decision-making. Traditional SEO is shifting as chatbots and AI assistants have radically changed how users search for and find information.
CleverTap Recognized as Leader in Gartner Magic Quadrant for Personalization Engines
CleverTap, an all-in-one customer engagement platform, was positioned by Gartner as a Leader in the 2026 Magic Quadrant for Personalization Engines. The recognition underscores progress in delivering relevant, responsible, and effective personalization to forward-looking brands.
Super Bowl Ads Shift Focus to 'Curiosity' as New Success Metric
Industry research shows that top Super Bowl advertisers succeeded by generating higher search spikes than established names, with curiosity driving audience engagement rather than traditional recognition metrics. Brands like Hellman's achieved a 2,774% search traffic increase with an average interest rating of 3 out of 10.
Anuj Gandhi Joins Jio Platforms as Chief Business Officer for Digital Entertainment
Former IndiaCast group chief executive Anuj Gandhi joined Jio Platforms to oversee JioTV, JioTV+, and Jio TeleOS strategy, sharpening focus on connected TV and content partnerships. The appointment reflects JioStar's strategic emphasis on digital entertainment and streaming services.