Latest Marketing & Advertising News
PM Modi Calls for Ethical AI Framework in Advertising and Media
PM Modi outlined a human-centric AI framework emphasizing ethics, accountability, national sovereignty, inclusivity, and legitimacy for marketing and media. This comes amid growing AI integration in advertising platforms.
The call urges transparent safety rules and data sovereignty.
Bvlgari Onboards Dua Lipa as Global Brand Ambassador
Bvlgari appointed singer Dua Lipa as its global brand ambassador, aligning with her vision of empowerment and freedom. Bvlgari's Deputy CEO noted her resonance with the brand's values.
This celebrity endorsement aims to boost luxury marketing appeal.
JioHotstar Launches ChatGPT-Powered Search in India
JioHotstar introduced multilingual voice and text search powered by OpenAI's ChatGPT to ease content discovery. It features two-way integration linking ChatGPT queries to platform titles.
This enhances advertising targeting in streaming media.
SMEs to Drive AdEx Growth in 2026 via Quick Commerce
Ashwin Padmanabhan forecasts SMEs powering ad spend in 2026, with commerce media as the fastest-growing segment. Quick commerce opens new media inventory at discovery-transaction intersections.
Brands are chasing consumers in these spaces.
India’s Creator Economy Projected to Reach Rs 240 Bn by 2035
Google’s Gail Kent predicts India’s creator and news ecosystem topping Rs 240 billion before 2035. Audiences shift to immersive video/audio and creator-led content.
This boosts influencer marketing opportunities.
Omnicom Reports Revenue Lift Post-IPG Acquisition
Omnicom's first quarter after IPG merger saw revenue growth, doubling synergy goals to $1.5 billion. CEO John Wren highlighted new wins, buybacks, and AI-led operations.
Plans include asset exits and market adaptations.
B2B Marketing Trends 2026: Self-Serve, RevOps, AI Copilots
2026 B2B trends include digital self-serve buying, RevOps automation, and AI copilots closing B2C gaps. These integrate for better data, unified ops, and actionable insights.
Top firms use them to prove ROI amid tight budgets.
Media’s Future: Human Design Over Full Automation
Despite rising digital ad spend over 70% by 2025, traditional channels offer irreplaceable impact. 55% value ads less if AI-generated; brands should blend digital efficiency with human creativity.
Linear TV and OOH provide cut-through in cluttered feeds.
Digital 2026: CTV and Influencer Marketing Surge
Meltwater’s Digital 2026 report notes 12% global influencer ad spend growth, especially in SEA and LATAM. Connected TV reaches 40.5% of YouTube ad audience as smart TV ownership rises.
Marketers must embrace ecosystems beyond linear funnels.
WPP Launches AI Advertising Intelligence Framework
WPP's new framework evaluates AI's reshaping of marketing across data, tech, distribution, commerce, and content. It assesses platform readiness for the AI era by 2030.
Distribution emerges as a key competitive advantage.
Adobe 2026 Trends: Shift to Agentic AI in Customer Experience
Adobe’s report highlights faster adoption of agentic AI for content recommendations and customer interactions. Practitioners expect AI agents automating service and workflows soon.
Brands face gaps in foundational AI implementation.
Rise of AI Influencers and Digital Twins in Marketing
Consumers increasingly engage with AI influencers and digital twins, offering marketers new benefits. Challenges include authenticity and resonance in campaigns.
This trend signals shifts in influencer strategies for 2026.