Latest Marketing & Advertising News
Pocket FM Claims Rs 300 Crore Creator Payouts with AI-Led Publishing
Pocket FM reports over Rs 300 crore in creator payouts as AI tools enable 300,000 creators to publish content. The platform plans to scale to one million creators and localize Indian IP for global markets. This reflects booming AI-driven content creation in audio marketing.
Tira Appoints Ahaan as Brand Ambassador
Beauty platform Tira names Ahaan as ambassador, targeting male grooming trends and shifting skincare attitudes among young Indian consumers. The move underscores brands' focus on inclusive self-care marketing.
Lay’s Rolls Out Refreshed Logo and Packs Globally
PepsiCo’s Lay’s launches updated logo and packaging nationwide from March, tied to 'Lay’s ke liye kuchh bhi' campaign with Ranbir Kapoor. This global rebrand aims to refresh snack brand appeal.
Rapido Unveils New Brand Identity Amid Expansion
Ride-hailing firm Rapido introduces simplified wordmark logo, moving beyond bike taxis to broader transport services. The rebrand supports marketing for diversified mobility offerings.
Unilever Partners with Google Cloud for AI Marketing
Unilever announces five-year deal with Google Cloud using Vertex AI for brand discovery, measurement, and agentic commerce across Dove, Vaseline, Hellmann's. The collaboration pioneers CPG tech transformation.
Brunswick Brands Win Six Neptune Awards for Marketing
Brunswick Corporation earns six Neptune Awards including King Neptune for campaigns like Building Brand Equity and Freedom Boat Club app launch at Miami Boat Show. Awards highlight innovative marine industry marketing.
Ogilvy Launches MLS 2026 Ad Campaign for Soccer Engagement
Major League Soccer debuts Ogilvy-led creative to boost fan connection, with activations like Walmart experiences and Apple TV’s Sunday Night Soccer promo. Campaign captures soccer's spirit amid global interest.
Pitch Madison Advertising Report 2026 Set for February 24 Unveil
Industry awaits Pitch Madison report analyzing 2026 ad trends, sector growth, and forecasts. The unveiling promises insights into evolving advertising landscapes.
Digital Marketing Trends for 2026: AI as Strategic Partner
2026 trends emphasize AI for predictive analytics, adaptive content, and intent-based SEO over keyword stuffing. Small businesses gain from personalization boosting ROI and customer retention.
Industry Leaders Debate AI’s Role in Storytelling at Summit
India AI Summit speakers discuss AI expanding intelligence access while impacting creativity and authorship in marketing narratives. Concerns balance innovation opportunities.
Britannia Boosts E-Commerce Investment Amid Competition
Britannia adopts startup mentality, increasing e-com spend to counter regional rivals and monitor costs. Strategy includes potential acquisitions for market agility.
51 Startups Showcase AI Innovations at India AI Impact Expo
AVGC-XR firms demo AI content, gaming, language tools at WAVES Creators Corner, Bharat Mandapam Feb 16-20. Event highlights media-tech marketing advancements.