Latest Marketing & Advertising News
Global Ad Spend to Surpass $1 Trillion in 2026 Led by APAC
Global advertising expenditure is projected to exceed US$1 trillion in 2026, driven by APAC growth in digital and AI channels, short-form video in China, retail media in India, and events like FIFA World Cup. Forrester anticipates agencies diversifying into managed solutions and strategic partnerships amid these shifts.
Marketers are urged to leverage AI, predictive planning, and outcome-based models for purposeful growth.
JCDecaux Expands VIOOH Programmatic DOOH to 30,000 Screens Worldwide
In February 2026, JCDecaux announced global expansion of its VIOOH programmatic DOOH platform across over 30,000 digital screens in airports, urban spaces, and transport hubs in 35 markets. Asia-Pacific DOOH market grows from $21.64B in 2025 to $23.94B in 2026, fueled by 5G and LED cost reductions.
This enables real-time, targeted buying akin to online display ads.
AI Tops B2B Marketing Investment Priority for 2026
AI-powered tools are the leading investment for B2B marketers in 2026 per Content Marketing Institute survey, focusing on discovery optimization and targeting. Millennials and Gen Z buyers demand self-service digital experiences, with 80% through buying process before sales contact.
Social media claims nearly half of B2B digital ad spend, led by LinkedIn and Meta.
Tata Communications Launches Refreshed Identity and TV Campaign
Tata Communications debuted a purpose-led corporate identity refresh and first TV campaign by McCann on Feb 16, 2026, aligning employee experience, customer engagement, and strategy. The move aims to unify narratives across operations.
L’Oreal Resets India Strategy for Ambitious 2026 Growth
L’Oreal CEO Nicolas Hieronimus announced a leadership and strategy reset for India on Feb 16, 2026, deeming current high single-digit growth insufficient. The changes target stronger performance amid market opportunities.
Unilever India Home Care Hits Record Market Share
Unilever's India home care business achieved mid-single-digit volume growth and highest market share in Q4, contributing to 5% underlying sales growth. Liquids drove the performance on Feb 16, 2026 reports.
India AI Impact Summit Kicks Off with PM Modi Inauguration
The AI Impact Summit and Expo opened Feb 16, 2026, at Bharat Mandapam in Delhi, inaugurated by PM Modi with CEOs and ministers attending amid security measures. Entry restricted on day one, open to all from Feb 17.
Marketing Trends 2026: Prioritize Human Storytelling Over Trends
2026 digital marketing favors founder-led, raw human content, clear positioning, and organic growth over copying trends or scripted videos. Faces outperform logos in conversions, and genuine processes build community.
Brands should avoid blind trend-following for relevance.
WPP Appoints Kevin Kivi as MD for South Australia Operations
WPP Media named Kevin Kivi managing director for South Australia, overseeing Wavemaker clients like Mitsubishi amid AI-driven media push, week of Feb 16, 2026. The role focuses on growth and partnerships.
Visa APAC Launches In-House Creative Studio Led by Alvina Seah
Visa Asia Pacific appointed Alvina Seah head of new Visa Design and Creative Studio to drive marketing innovation regionally, reporting to CMO Danielle Jin. Seah joins from GOVT VCCP with prior BBDO experience.
Global Marketing Firms Shift to Remote Hiring Models in 2026
Marketing agencies worldwide embrace remote hiring post-slowdown, prioritizing output and flexibility over offices on Feb 16, 2026. This positions global talent competitively in redesigned work structures.
Google DeepMind Releases Tool for Advertiser Campaign Research
Google DeepMind launched a no-code agent tool for advertisers to solve media buying and campaign research questions efficiently. It aids agencies in strategic planning.