Latest Marketing & Advertising News
IndoBevs Appoints Diksha Sahgal as Head of PR and Corporate Communications
IndoBevs has appointed Diksha Sahgal to lead integrated communications, shape the brand’s voice, and support expansion in India and international markets. This move strengthens the company's PR strategy amid growth plans.
Baby & Mom Retail Rebrands as Kharesiya Brands with Multi-Category Expansion
Baby & Mom Retail is rebranding to Kharesiya Brands, expanding from baby-care to include beauty, pet care, consumer electronics, and home appliances. The transition positions it as a House of Brands.
EU Flags Competition Concerns Over Meta’s WhatsApp AI Policy
EU regulators are considering interim measures to ensure WhatsApp remains open to rival AI tools amid an investigation into alleged market abuse. This could impact messaging platform interoperability.
The One Club for Creativity Promotes Adam Izen to Chief Awards Officer
Adam Izen, formerly director of The One Show, is promoted to oversee The One Club's global and regional awards as part of a leadership restructure. This enhances the nonprofit's awards programs.
Verve Media Partners with Rank Up to Launch AI-Led SEO Tool
Verve Media and Rank Up launched a subscription-based AI SEO tool to track brand visibility in AI-generated answers and optimize content for AI-driven search. It aids brands in emerging search behaviors.
Amazon Beats Ad Revenue Forecasts by 5.5%, YouTube Misses by 9.3%: WARC
WARC reports Amazon exceeded ad revenue expectations by 5.5%, while YouTube fell short by 9.3%, amid mixed Big Tech performances compared to global ad spend forecasts. This highlights varying platform strengths.
Super Bowl 2026 Ads Shift from Big Reveals to Storytelling and TikTok Influencers
Super Bowl 2026 ads emphasized pre-releases for buzz, narrative storytelling over front-loaded branding, and TikTok influencers for credibility over celebrities. Brands maximized impact in fragmented media.
Coles 360 Integrates Snapchat’s Promoted Places for Proximity Ads
Coles 360 added Snapchat’s “Promoted Places” to drive store visits via proximity-based ads linked to sales data measurement. This enhances ROI tracking for brands near Coles locations.
DoorDash Ads Rolls Out New Targeting and Measurement for CPG Brands
DoorDash introduced food preference targeting, retailer-specific options, and self-service category share reporting with competitor benchmarks. These tools refine audience strategies on the platform.
AI Content Rules Effective Feb 20 Impact Brands and Agencies
New AI content regulations starting Feb 20 mandate tighter disclosures, faster takedowns, and compliance checks, with platforms bearing legal burden but affecting brands' ad strategies.
2026 Trends: Gen AI Embedded in Agency Operations and Personalisation Expectations
Creative agencies now embed Gen AI in workflows, face demands for personalised experiences with trust focus, and address cyber risks and sustainability in contracts. Efficiency drives consolidation.
FOX News Boosts Scatter Pricing by 46-47% Amid Strong Ad Demand
Fox Corporation grew Q2 ad revenue 1% YoY, with FOX News raising scatter pricing significantly due to high demand. It added 200 new advertisers, showing robust trends.