Latest Marketing & Advertising News
Coles 360 Integrates Snapchat Promoted Places for Proximity Ads
Coles 360 in Australia-New Zealand has added Snapchat’s “Promoted Places” to its ad suite, enabling proximity-based ads on Snapchat's map to drive store visits. Measurement links ad engagement to in-store and online sales for ROI tracking. This enhances advertiser capabilities in retail media.
DoorDash Ads Launches Food Preference Targeting and Reporting Tools
DoorDash Ads introduces audience targeting by food preferences from ordering data, retailer-specific targeting for sponsored products, and self-service category share reporting with competitor benchmarks. GM Katie Daleo emphasizes tools for CPG brands to refine strategies on DoorDash.
Hy-Vee RedMedia Adds Video to Homepage Banners
Hy-Vee RedMedia enhances its 'Swim Lanes' homepage banners with video capabilities to direct shoppers to landing pages or carts. This update improves in-store digital advertising engagement for U.S. retailers.
Canada Digital Ad Spend to Reach $13.98 Billion by 2026
Canada's digital ad market grows 13% annually to $13.98 billion in 2026, driven by retail media, privacy-compliant targeting, and regulatory shifts like Bill C-27 and Quebec's Law 25. Partnerships like Walmart with The Trade Desk boost retail audience access.
Omnicom Merges Golin and Ketchum into Single Brand Agency
Omnicom restructures PR portfolio by merging Golin and Ketchum, led by Matt Neale, with Porter Novelli under FleishmanHillard. This aims to streamline public relations services globally.
Reliance Consumer Acquires Manna-Maker Southern Health Foods
Reliance Consumer Products Limited buys Southern Health Foods to expand Manna products geographically. The acquisition strengthens Reliance's marketing in health foods.
Short-Form Video Dominates Digital Marketing Trends
Short-form videos on Instagram Reels, YouTube Shorts, and TikTok lead engagement with higher retention and brand recall in 2026 trends.
Target Tests Ads on ChatGPT Platform
Target and Roundel are among the first to test ads on ChatGPT in the U.S., marking a new frontier in AI-driven advertising. This integrates retail media into conversational AI.
Social Commerce Evolves with Shoppable Experiences
Social platforms enable direct purchases via live shopping and in-app checkouts, merging content and commerce.
Hyper-Personalization Boosts Customer Loyalty
Trends emphasize behavior-based emails, dynamic recommendations, and customized ads to enhance engagement.
WhatsApp Emerges in Cross-Channel Marketing Benchmarks
Dotdigital's 2026 report shows WhatsApp at 51.1% click-through rate, surpassing traditional channels amid rising mobile messaging. Email CTOR dips to 3.7% globally.
Promotional Products Offer High Impact Low Carbon Footprint
A February 2026 study finds branded promotional products deliver strong marketing results with reduced environmental impact. This appeals to sustainability-focused strategies.