Latest Marketing & Advertising News
Digital Advertising Market to Reach $786B by 2026
The global digital advertising market is projected to hit $786B in 2026, driven by engineering-led shifts and Generative Engine Optimization (GEO). Traditional agencies face 2-3% margins while data-driven firms achieve 40%+.
US leads with marketplace scale, Europe focuses on local expertise.
Dentsu: 71.6% of 2026 Ad Spend Algorithmically Driven
Global ad spend enters algorithmic era with 71.6% influenced by algorithms in 2026, up from 69.8% in 2025. Algorithms shape content, team work, and campaign evaluation beyond targeting.
Dentsu's Amplifi highlights this transformative shift.
OpenAI Tests ChatGPT Ads with Sponsored Slots
OpenAI begins testing ads in ChatGPT, clearly labeled and separated from answers to maintain independence. Brands get sponsored slots below responses amid competition.
Testing follows Super Bowl ad scrutiny.
Short-Form Video Dominates 2026 Social Media Trends
Short-form videos on TikTok, Reels, and Shorts lead engagement with higher retention and brand recall.
JioStar Hikes CTV Ad Rates 25% for IPL 2026
JioStar increases connected TV ad rates by 25% for IPL 2026, introducing block and any-match buying options. This reflects strong demand in India's cricket advertising market.
Announced as exclusive BMI news on Feb 10.
Hyper-Personalization and AI Lead Marketing Trends
AI boosts personalization via behavior-based emails, dynamic ads, and chatbots for better engagement. Expected to dominate 2026 with machine learning in ad targeting.
Chatbots evolve to natural conversations.
IKEA India Launches 'It All Starts at Home' Campaign
IKEA positions as companion to Indian homes, reflecting evolving family life and routines. Campaign unveiled on Feb 10, emphasizing everyday aspirations.
Targets changing rhythms of household dynamics.
Social Commerce Evolves with Shoppable Experiences
Social platforms become shopping ecosystems via live events and in-app checkouts.
Print Marketing Trends Focus on Personalization, Omni-Channel
2026 print trends emphasize data-driven personalization, QR codes, and integration with digital channels. Improves response tracking and coordination with email, ads.
Vital for sectors like nonprofits, finance.
Meta Rolls Out Global Ad Sequencing Tool
Meta introduces Ad Sequencing, allowing advertisers to control messaging order globally. Long-awaited feature enhances campaign precision.
Helps in strategic ad delivery sequencing.
Cross-Channel Benchmarks: WhatsApp CTR Hits 51.1%
2026 report shows WhatsApp at 51.1% click-through, with email CTOR dipping to 3.7% amid scanning trends. Analyzes billions of campaigns for SMS, MMS insights.
Guides sophisticated multi-channel strategies.
22feet Tribal Elevates Sanchari Chakrabarty to Strategy Head
Sanchari Chakrabarty promoted to National Strategy Head at 22feet Tribal Worldwide. Brings experience from DDB Mudra, Leo Burnett.
Announced Feb 10 amid agency leadership shifts.