Latest Marketing & Advertising News
Former Atlys Brand Head Janardhan Pokala Co-Founds Creative Agency KALI
Janardhan Pokala, former Atlys brand head, has co-founded multidisciplinary agency KALI, operating across strategy, advertising, digital, and production. Headquartered in Delhi, it serves clients across India.
Canva Integrates Brand Design Tools into ChatGPT
Canva's new update enables users to generate on-brand visuals linked to their Canva Brand Kit directly within ChatGPT and other AI assistants. This brings brand-aligned designs into text-based workflows.
Radio Advertising Grows 2% in 2025 Led by Services Sector
Radio ad volumes rose 2% in 2025, with average volumes per station up 40% from 2021. Evening slots and mid-length commercials drew most interest, per TAM AdEx data.
Nykaa’s Marketing Spends Surge 27% YoY to Rs 460 Crore in Q3 FY2026
Nykaa's Q3 FY2026 marketing expenses hit Rs 460 crore, up 27% YoY. For 9MFY26, spends reached Rs 1,157 crore, or 15.7% of revenue.
Criteo Launches AI-Driven Recommendation Service for Shopping Assistants
Criteo's Agentic Commerce Recommendation Service leverages real-world data to boost AI shopping recommendations by up to 60%. It matches products to consumer intent more effectively.
Flipkart Reframes Romance with Valentine’s Campaign on Everyday Effort
Flipkart's Valentine's initiative, by Talented, highlights shared household chores as key to modern relationships. It draws on behavioral insights for the campaign.
Innocean Renews Hyundai Global Media Partnership with Havas Media Network
Havas Media Network renews partnership with Innocean for Hyundai, Kia, and Genesis media across Europe, Middle East, Asia Pacific, and Latin America. It collaborates with Innocean teams worldwide.
ICC Partners with Google for Men’s T20 World Cup 2026
Google Gemini is the Official AI Fan Companion, and Google Pixel the Official Smartphone for ICC T20 World Cup 2026. Haier is title partner for Match Centre Live on JioHotstar.
Programmatic Advertising Draws More Brands to 2026 Winter Olympics
Brands like All-Clad enter Olympics ads via Peacock's programmatic on Amazon DSP for the Milan-Cortina Games. Newcomers like Arc’teryx make first TV buys, aided by favorable time zones.
DX3 2026 Reimagines Retail Conference with Focus on AI and Marketing
DX3 2026 shifts to purposeful networking for retail and marketing leaders, emphasizing AI, data personalization, social commerce on TikTok/Instagram, and brand trust. Speakers include leaders from Google, Amazon, IKEA.
Marketing in 2026: Authority Beats Visibility Amid AI Shifts
Buyers self-educate via AI, prioritizing brand authority over traffic. Answer Engine Optimization (AEO) rises as AI summarizes content, shifting from SEO to structured knowledge.
Influencer Marketing Shines in Super Bowl 2026 Previews
Creator squads outperformed celebrity ads in 2025 Super Bowls, boosting social metrics for brands like Poppi and Carl’s Jr. Creators drive higher engagements than sporadic celebrity posts.