Latest Marketing & Advertising News
AI Giants Spend $333.6M on US Linear TV Ads in 2025
Google, Anthropic, Microsoft, OpenAI, and Perplexity spent $333.6m on linear TV advertising for AI offerings in the US last year, up 43% from prior year per iSpot data. Digital ad spend hit $426m, tripling 2024 figures according to Sensor Tower.
Average ad price rose 9% for the year.
Global Ad Expenditure to Reach $162-169bn in 2026
2026 ad expenses expected between $162bn and $169bn driven by infrastructure and talent investments. Strong double-digit growth in 2025 focused on performance and cultural moments.
UK adspend predicted to exceed £50bn with 7.5% growth, led by digital channels.
UK Ad Market Grows 10.1% to £46.9bn in FY 2025
AA/WARC forecasts 10.1% growth to £46.9bn, fifth year of expansion. Digital search and display hit 83% of spend, up 14.6% YoY.
Cinema grew fastest at 23.9%, radio at 19.2%.
Grubhub Debuts Super Bowl Ad with George Clooney
Grubhub promotes fee-free delivery on $50+ orders in Super Bowl ad directed by Yorgos Lanthimos. Features George Clooney in oddball spot to 'eat the fees'.
Aims to boost engagement during the big game.
Crocs Launches 'Wonderfully Unordinary' Self-Expression Platform
Crocs new platform emphasizes self-expression over algorithmic sameness. Agency Flower Shop handled creative focusing on real-world experiences.
Released January 28, 2026.
Coke’s World Cup Campaign Taps Fan Emotions
Coca-Cola ads feature Van Halen’s 'Jump' cover highlighting shared excitement amid political fractures. Unifies fans for the tournament.
Updated January 29, 2026.
Choice Hotels Global Campaign Features Keegan-Michael Key
Campaign hones in on value and unique experiences across brands. Stars entertainer Keegan-Michael Key in ad spots.
Launched January 21, 2026.
Edelman Hires Eduardo Tavares as Global Health Creative Director
Tavares joins from FCB Chicago and Brazil as executive creative director for global health. Bolsters Edelman's creative leadership.
Recent PR industry move.
TikTok Expands Ads for Entertainment Brands
New formats connect viewers directly to shows, movies, and subscriptions. Enhances short-form video ROI for marketers.
Announced January 23, 2026.
Vitamin Shoppe Opens AI-Enabled Store in NYC
Debuts Shoppe Advisor, AI tool for in-store education and personalization. Focuses on engagement in retail marketing.
Opened February 2, 2026.
Salesforce and Duolingo Tease Super Bowl Ads Early
Salesforce partners with MrBeast for teaser tapping consumer motivation via sweepstakes. Duolingo leverages Bad Bunny halftime with cultural micro-ads and subway wraps.
Strategies shape perception pre-game.
Advertising and Promotion Regulatory Affairs Conference Set for Feb 23-24
Explores AI in promo review, FDA policies, digital trends for biopharma. Features industry, FDA experts on compliance.
In-person event amid regulatory shifts.