Latest Marketing & Advertising News
Branch International Appoints Sricheta Das as Head of Marketing for India
Branch International has appointed Sricheta Das as Head of Marketing for India. This leadership change aims to strengthen marketing strategies in the region. Reported on Jan 30, 2026.
Concept Public Relations Secures Mandate for NSE
Concept Public Relations has won the media and communications mandate for NSE, covering integrated strategies across financial, business, mainstream, and digital platforms for NSE Group businesses. The mandate was announced on Jan 30, 2026.
P&G Cuts Ad Spends by 17% QoQ, Revenue Rises
Procter & Gamble reduced advertising and sales promotion spend by 17% quarter-on-quarter, now at 11.5% of revenue, while revenue grew to Rs 1,262 crores. This reflects cost adjustments amid revenue growth on Jan 30, 2026.
Nestlé India Increases Advertising Spend by 42% YoY
Nestlé India boosted ad spending by 42% annually in the December quarter, supporting improved consumption trends and steady profitability. Reported on Jan 30, 2026.
Digital ShoutOuts Media Elevates Monika Sharma to Director
Monika Sharma has been promoted to Director of Client Servicing at Digital ShoutOuts Media, overseeing strategic account management and coordination. Announcement made on Jan 30, 2026.
Crocs Launches 'Wonderfully Unordinary' Global Brand Platform
Crocs unveiled its new global brand platform 'Wonderfully Unordinary', building on authenticity and self-expression post-2017 campaign. Launched on Jan 30, 2026.
Swiggy's Q3 Ad Spends Surge 47.5% YoY Amid Competition
Swiggy's advertising expenses rose 47.5% YoY to Rs 1,108 crore in Q3, contributing to widened losses due to irrational competition. Reported on Jan 30, 2026.
UK Ad Spend Grows 11.4% in Q3 2025, Exceeds £50bn Projection
UK advertising expenditure increased 11.4% to £12.5bn in Q3 2025, with 10.1% full-year growth, setting adspend to surpass £50bn in 2026. Forecast predicts 7.5% growth for 2026 despite economic challenges.
HFSS Advertising Ban Enforced Across UK
New restrictions on High in Fat, Salt or Sugar (HFSS) product ads took effect on Jan 5, 2026, across TV and online platforms in the UK to combat unhealthy diets. This accelerates changes in brand strategies.
Sky Media Launches AI-Powered Creative Toolkit for SMEs
Sky Media introduced an AI toolkit using Waymark to help small businesses create TV-ready ads easily. Aimed at onboarding SMEs to TV advertising like online platforms.
ChatGPT Ad Model Threatens Native, Banner, Video Budgets
Rising ChatGPT usage for research may shift ad budgets away from native, banner, network, and some video inventory. Advertisers are adapting to AI-driven consumer behavior.
AI Platforms Invest in Super Bowl Ads Amid Trust Issues
OpenAI and Meta are spending heavily on brand ads, including Super Bowl spots, to counter distrust in AI content; 82% execs vs 45% youth see AI ads positively. Transparency frameworks are emerging.