Latest Marketing & Advertising News
Digital Advertising Market Projected to Reach $819.51 Billion by 2031
The global digital advertising market is expected to grow from USD 414.52 billion in 2025 to USD 819.51 billion by 2031 at a 12.03% CAGR, driven by internet penetration, smartphones, and e-commerce. Social media and influencer marketing accelerate growth, with retailers leveraging first-party data amid privacy changes.
Amazon's ad revenue rose 19% YoY to $14.3 billion in Q3 2024, signaling industry shifts.
Meta Opens Threads to Global Advertising After Surpassing X in Mobile Users
Meta will launch global ads on Threads next week after it topped X in daily mobile users, expanding from select markets. Threads grew to 353 million monthly users in 2025, projected to 646 million by 2029.
This monetization step multiplies ad formats with brand safety across regions.
Netflix Expects to Double Advertising Revenue to $3 Billion in 2026
Netflix anticipates doubling ad revenue to $3 billion in 2026, focusing on monetizing ad-tier inventory growth. Ad revenue grew over 2.5x to $1.5 billion in 2025, narrowing the gap with non-ad tiers.
Co-CEO Greg Peters highlighted increasing average revenue per membership for ads.
Red Chief Appoints Ayushmann Khurrana as Brand Ambassador
Footwear brand Red Chief named actor Ayushmann Khurrana as ambassador to expand reach in metros and smaller cities targeting young consumers. The move aims at style-conscious demographics on January 23, 2026.
This enhances brand visibility through celebrity endorsement.
Peoplecom Wins Integrated Creative Mandate for Curated Living Solutions
Bengaluru agency Peoplecom secured the brand and creative mandate for coliving platform Curated Living Solutions, backed by DivyaSree Group. They will handle communications on January 23, 2026.
This boosts the platform's market presence.
Ipsos Research Shows Brand Influence Grows from Necessity to Indulgence
Ipsos shopper study reveals brand power strengthens as consumers shift from functional to emotional purchases across categories. Influence builds from necessity to indulgence on January 23, 2026.
This informs targeted marketing strategies.
Newsletter Advertising Sees Surging Performance and Rebooking into 2026
Paved's 2026 report on millions in spend and 1,500 surveys shows brands shifting to high-engagement newsletters for growth. Performance, revenue, and rebooking intent rise heading into 2026.
First-party channels drive this trend on January 22, 2026.
Brands Double Down on Creator-Led and AI-Powered Marketing Trends for 2026
2026 trends emphasize AI for creative automation, persona-driven content, and creator storytelling outperforming media tweaks. Upper-funnel affiliate and organic social become priorities amid platform changes.
Creative intelligence forms the new growth engine.
Amazon Plans Thousands of Corporate Job Cuts Including Ad-Related Units
Amazon to cut thousands of jobs next week in AWS, retail, Prime Video, and HR as part of 30,000 position reduction. This impacts advertising operations on January 23, 2026.
Continues workforce optimization efforts.
Generative AI and Video Dominate 2026 Digital Marketing Landscape
AI expands to infrastructure for hyper-personalization, AEO/GEO in search, and video as primary discovery tool on social. Strategic, focused content outperforms volume publishing.
Creator-led commerce and agentic AI reshape e-commerce.
OpenAI Announces Ads in Free ChatGPT Versions
OpenAI plans ads in free and lower-cost ChatGPT tiers, marking a strategy shift in January 2026. This rises advertising influence in AI interfaces.
Impacts programmatic and contextual targeting trends.
Google Expands Personal Intelligence to AI Search Mode
Google's opt-in Labs feature in AI Mode uses Gmail and Photos for personalized search responses. Targets eligible subscribers on January 23, 2026.
Enhances context-aware advertising potential.