Latest Marketing & Advertising News
Eternal’s Ad Spend Jumps 79.85% to Rs 937 Crore in December Quarter
Eternal’s advertising expenditure rose 79.85% year-on-year to Rs 937 crore in the December quarter, up from Rs 521 crore last year and 16.25% higher than Rs 806 crore in September. This surge highlights robust investment in advertising amid economic recovery.
Pinterest Appoints Lee Brown as CBO and Claudine Cheever as CMO
Pinterest named Lee Brown as Chief Business Officer and Claudine Cheever as Chief Marketing Officer, announced by CEO Bill Ready on LinkedIn. The moves support growth to 600 million MAUs and an AI-led shopping and ads platform.
These appointments aim to bolster business and marketing leadership.
Microsoft AI Hires Former Pinterest Exec Andréa Mallard as CMO
Andréa Mallard, ex-Global CMO at Pinterest, joins Microsoft AI as CMO, prioritizing trust, responsibility, and people-led AI. Her role focuses on strategic marketing for AI initiatives.
This hire strengthens Microsoft’s AI marketing amid competition.
ChatGPT Ads Could Disrupt India’s Rs 71,710 Crore Digital Ad Market
If ChatGPT captures 5% of search share, India’s digital ad market faces budget shifts, intent changes, and category disruptions overnight. The Rs 71,710 crore market could see significant realignments.
Advertisers must prepare for AI search impacts.
Mediaocean 2026 Outlook: AI Rise and Execution Gap Hindering Marketers
Mediaocean’s 2026 Advertising Outlook Report highlights AI’s growing role but notes an execution gap holding marketers back. The report urges better AI implementation for ad efficiency.
It provides insights for bridging strategy and performance.
Choice Hotels Launches 2026 Global Campaign Featuring Keegan-Michael Key
Choice Hotels unveiled a value-focused global campaign with Keegan-Michael Key, running across TV, CTV, digital, and social through 2026. Developed with 72andSunny and dentsu X, it emphasizes unique experiences across brands.
The campaign promotes Choice Privileges loyalty enhancements.
Whisper Campaign Features Cricketer Jemimah Rodrigues on Period Care
Whisper’s new campaign stars Indian cricketer Jemimah Rodrigues, promoting period care for movement in sports, travel, study, and daily life. It addresses uninterrupted routines during periods.
The initiative targets empowering women through relatable messaging.
PR Professionals Secures Public Relations Mandate for SVC Bank
Gurugram-based PR Professionals won the PR mandate for Mumbai’s SVC Bank, expanding in banking and financial services. They will manage strategic communications.
This win bolsters their financial sector portfolio.
AI-Driven Personalization Emerges as Top 2026 Marketing Trend
AI enables scaled personalization like browsing-based recommendations, adaptive emails, and predictive ads. Marketers can anticipate customer needs in real-time.
This trend is essential for competitive advantage.
First-Party Data and Privacy-Focused Marketing Gains Traction
With third-party cookies phasing out, brands prioritize consent-driven data via emails, loyalty programs, and transparent policies. This shift builds trust and complies with privacy laws.
Value exchanges like exclusive content drive data collection.
Integrated Marketing and Holistic Strategies Define 2026 Success
Strong digital strategies integrate SEO, paid media, content, and data across channels, avoiding silos. Focus on clear goals, audience intent, and conversion optimization.
AI insights enable personalized, performance-driven ecosystems.
Canadian Ad Market Grows 8% in 2026 with AI and First-Party Data Focus
Canada’s ad investment expands ~8%, emphasizing AI as foundational, first-party data, and measurable OOH. 74% of marketers use generative AI weekly.
Privacy and performance drive connected media systems.