Latest Marketing & Advertising News
Netflix Signs Exclusive Global Pay 1 Streaming Deal for Sony Pictures Films
Netflix has signed a multi-year pact expanding its Pay 1 arrangement with Sony Pictures, with rollout starting later in 2026 and full global availability by early 2029. This deal enhances Netflix's content library for advertisers and viewers. It positions Netflix strongly in the competitive streaming advertising market.
BMW India Awards Creative Mandate to VML’s Contract Advertising
BMW India has appointed VML’s Contract Advertising for its creative mandate, coinciding with the ‘Drive Your Match’ campaign. Creative duties shift from Rediffusion, while media stays with LodestarUM. This move aims to refresh BMW's marketing approach in India.
Network18 Doubles Down on CTV-Led Growth with Proprietary App Launch in 2026
Network18 is building a world-class CTV infrastructure and plans a proprietary app launch in 2026 to attract viewers and advertisers. This strategy focuses on connected TV monetization amid challenging ad markets. It signals a shift towards digital video advertising.
ting Launches Sports-Focused Marketing Vertical, ting Sports
ting has introduced ting Sports, consolidating its work across Indian and international sports properties including teams, leagues, and digital engagements. This vertical targets sports marketing opportunities. It enhances ting's position in experiential brand activations.
Google Appeals US Court Ruling on Online Search Monopoly
Google is appealing a US court ruling on its search monopoly, arguing users freely choose its service amid competition and innovation. The case impacts search advertising dominance. Rivals' pressure is cited as evidence against monopoly claims.
AI Upends Global Advertising as Platforms Tighten Grip on Data and Spend
AI platforms like Alphabet, Amazon, and Meta are set to control 60% of global ad spend exceeding $1.3 trillion in 2026, per WARC. Small businesses favor self-serve AI tools over agencies. Retail media ad investment is projected at $197 billion.
Influencer Marketing 2026: Micro-Influencers and AI Drive Authenticity
Micro- and nano-influencers dominate 2026 strategies for authentic engagement, with multi-channel presence and AI analytics optimizing campaigns. Long-term partnerships and social commerce boost ROI. Authenticity trumps polished ads amid regulations.
AI Agents Set to Run Marketing by 2026, Replacing Traditional Campaigns
Autonomous AI agents will handle content, segmentation, and optimization in real-time by 2026, shifting from episodic campaigns to always-on systems. 'Brand Twins' focus on relevance over reach. Martech pricing moves to outcome-based models.
OpenAI Announces Plans for Ads in ChatGPT
OpenAI will test ads on ChatGPT for free and low-cost paid users, alongside a new global low-cost subscription rollout. This introduces advertising to its core AI product. It aims to broaden access while monetizing through ads.
5 Data and AI Trends Reshaping Retail Marketing in 2026
Retail marketing trends include real-time AI optimization, first-party data as performance drivers, and commerce media expansion beyond retailers. Curated private marketplaces address signal fragmentation. Connection across data and channels is key.
India Expected to Emerge as One of Coca-Cola’s Top Three Markets
Coca-Cola’s Global President and CFO John Murphy predicts India as a top three market due to robust consumer sentiment despite 2025 disruptions. Growth momentum remains strong. This boosts advertising focus on the region.
Kevin Vaz on CTV Powering JioStar’s Record Digital Monetisation
JioStar’s Kevin Vaz highlighted CTV's role in Q3 digital monetisation amid TV ad challenges from FMCG cuts, with December recovery signs post-GST. This underscores CTV's advertising potential. Strategies adapt to market shifts.