Latest Marketing & Advertising News
Cloudflare Acquires Human Native for AI-Ready Structured Content
Cloudflare acquired Human Native to integrate licensed, high-quality multimedia data, aiding developers and content owners in AI access control and monetization. This enhances structured content for AI applications. The deal was announced on Jan 16, 2026.
Sonali Singh Appointed Head of Marketing at Switch Mobility
Sonali Singh joined Switch Mobility with expertise in brand management, digital strategy, and campaigns from Tata Motors, BSH, Panasonic, Deloitte, and HCL. Her leadership will drive major initiatives. Announcement made on Jan 16, 2026.
Black Dog Soda Names Emilia Clarke Global Brand Ambassador
Black Dog Soda appointed Emilia Clarke to align with its ‘Savour the Pause’ positioning, emphasizing mindfulness and disconnecting from digital engagement. This boosts global brand presence. News dated Jan 16, 2026.
SPNI Enters South India, Elevates Rajaraman Sundaram as CCO
Sony Pictures Networks India (SPNI) forayed into South markets, appointing Sundaram with experience from Disney Star, Viacom18, and Asianet in content strategy and regional leadership. Update from Jan 16, 2026.
Havas Secures Five-Year European Commission Communication Mandate
Havas won a five-year framework to support EU institutions across Member States, solidifying its role as a pan-European strategic communications leader. Reported on Jan 16, 2026.
Paramount Fails Fast-Track Order in Warner Bros Merger Lawsuit
Paramount's bid for a fast-track order against Warner Bros Discovery's Netflix-preferred $82.7B deal was denied by Chancery Court due to lack of irreparable harm proof. News on Jan 16, 2026.
Honda Cars India Puts Rs 100 Crore Media Mandate on Pitch
Honda Cars India initiated a media mandate pitch estimated at Rs 100 crore, with agency presentations starting January 17, 2026. Exclusive report from Jan 16, 2026.
Spykar Launches AI-Driven ‘Made to Fit Every Story’ Campaign
Spykar's campaign blends AI, creator culture, humor, and female-led visuals to challenge masculinity norms in digital moments and online identity expectations. Released Jan 16, 2026.
Digital PR and Social Search Key to 2026 Discoverability
Audiences discover brands via TikTok, Reddit, YouTube, and AI; digital PR builds authority while social search ensures visibility across platforms. Combined tactics essential for 2026 success.
Marketing Shifts to Video-First with Rising Ad Spend
Digital video ad spend hit $64B in 2024, projected $72B in 2025; video now primary for product explanations as production costs drop via AI. Streaming at 44.8% of TV viewing.
Google Unveils Agentic E-Commerce Model and Direct Offers
Google introduced agentic e-commerce with Direct Offers, partnering Shopify, Walmart; focuses on AI shopping ads and conversational discovery. Part of PPC updates Jan 9-16, 2026.
CES 2026 Spotlights AI Integration and Marketing Trends
CES 2026 featured AI systems, content ethics, robotics; ad experts highlight real AI use cases over hype, with trends like video and social search. Event Jan 6-9, 2026.