Latest Marketing & Advertising News
Disney Forms Enterprise Marketing Unit, Names Asad Ayaz Chief Marketing Officer
Disney has created a unified enterprise marketing unit led by Asad Ayaz as Chief Marketing and Brand Officer, reporting to CEO Bob Iger. This aims to align marketing across Disney鈥檚 businesses for global brand consistency.
Coca-Cola Elevates Sanket Ray to Expanded Regional Leadership Role
Sanket Ray has been promoted to Emerging Large Markets Lead at Coca-Cola, overseeing India, Southwest Asia, Greater China, Mongolia, Japan, and South Korea. This expands his previous responsibilities in regional leadership.
Sonal Verma Joins Arc Worldwide India as Managing Director
Industry veteran Sonal Verma has been appointed Managing Director at Arc Worldwide India. This leadership change strengthens the agency's operations in the Indian market.
AI Shrinking Agency Work, Strategy Seen as Potential Savior
AI automation is reducing traditional agency tasks, prompting a shift towards consulting and strategy services. Agencies debate if this represents genuine transformation or mere rebranding.
Corporate Reputation Valued at $7 Trillion Asset Class, Per Burson Study
A Burson study identifies corporate reputation as a $7 trillion asset, linking high reputational strength to shareholder gains and highlighting workplace practice risks. Companies face rising financial exposure from reputation gaps.
Dentsu Prioritizes Rebuilding International Business Amid Reports
Dentsu emphasizes rebuilding its international operations as top priority, progressing on business resets, unit reviews, and strategic partnerships. This follows media scrutiny on performance.
Bajaj Auto Reworks Media Mix for Chetak C25 Launch with Digital Focus
Bajaj Auto launched Chetak C25 electric scooter, shifting media strategy to prioritize digital over print and TV. This reflects a decisive rethink in EV marketing approaches.
Retail Media Hits $107.6B, AI Drives Operational Shifts in 2026
Retail media reached $107.6 billion in 2025, commanding 30% of US digital ad spend. Brands succeeding in 2026 prioritize omnichannel coordination, GenAI for operations, and incrementality measurement.
Zero-Click Discovery Transforms Search into Answer Engines
2026 digital trends feature zero-click discovery via AI assistants, voice search, and social platforms. Brands must optimize for surfaced answers rather than traditional rankings.
Video Content Conversion Collapses Funnel in Social Commerce
Short-form videos like Reels and Shorts enable awareness-to-conversion on one screen. Shoppable, interactive videos drive direct transactions, making video a key performance tool.
AI Becomes Operating System of Marketing Infrastructure
AI evolves from tools to full marketing infrastructure, powering content, media buying, and personalization. Teams leveraging AI scale efficiently and reduce costs in 2026.
No-Code Playable Ads and Automated Media Buying Rise in 2026
No-code tools enable dynamic, interactive playable ads with branching narratives. Cross-media planning automation handles bidding and optimization at scale.