Latest Marketing & Advertising News
India Today Group’s Tak Network Launches Tak 360 FAST News Channel
The connected TV channel integrates hyperlocal, national, and global reporting for round-the-clock news targeting digital-first audiences. This launch expands media offerings in the advertising ecosystem.
Dated Jan 14, 2026.
Kapiva Appoints Piyal Das as Head of Creative and Director, Marketing
Former Leo Burnett creative director Piyal Das joins Kapiva to lead creative and marketing functions with agency and brand-side experience. This move strengthens Kapiva's marketing leadership.
Announced Jan 14, 2026.
'No Change in Business Model': Eternal Responds to Blinkit Branding Queries
Eternal clarifies that the revised tagline reflects broader assortment and delivery promises amid reports on ultra-fast delivery. The response addresses exchange queries post-branding change.
Issued Jan 14, 2026.
boAt Elevates Sammyak Jain to Business Head for International Markets
Sammyak Jain's expanded role oversees boAt’s international business, market entry, expansion, and enterprise sales. This promotion supports global growth strategies.
Dated Jan 14, 2026.
Spalba Appoints Deepanshu Gupta as CEO
Deepanshu Gupta brings expertise in live events, experiential marketing, and tech-driven transformation to lead Spalba’s growth. The appointment signals focus on experiential marketing expansion.
Announced Jan 14, 2026.
Skai and Stratably Release 2026 State of Retail Media Report
Retail media now drives omnichannel strategies, accounting for significant U.S. digital ad spend with GenAI maturity separating leaders. Top performers allocate 30-34% of search and social budgets via retail media for point-of-purchase visibility.
Report released Jan 14, 2026.
Super Bowl 60 Ads Sell Out with 30-Second Spots Topping $8M
Super Bowl 60 inventory is sold out across broadcast and streaming, with brands like TurboTax and PepsiCo securing spots. This surge highlights streaming opportunities around the Feb 8, 2026 event.
Demand follows record viewership of prior Super Bowl.
9 Digital Marketing Trends for 2026 Including Zero-Click Discovery and AI as OS
Key trends: zero-click discovery via AI assistants, video content conversion in social commerce, and AI evolving into marketing infrastructure. Retail media, UGC integration, and interactive experiences also rise.
Published for 2026 outlook.
Ad Agency Trends 2026: AI, Consolidation, and In-Housing Reshape Industry
AI automation squeezes agency fees and jobs while worldwide ad spending grew 8.6% YoY in 2025. Agencies must pivot to data, strategy, and scalable services amid holding company revenue declines.
Report examines 2026 challenges.
Rise of Conversational Commerce and AI Efficiencies in Media Trends 2026
Conversational commerce advances with AI chat experiences from Sephora and Walmart, blending personalization and brand integrity. AI dominates campaign planning, targeting, and insights for agencies.
Key trends for digital planners in 2026.
ASCI Academy Launches E-Learning on Ethical UI/UX Design
The course covers how interface design influences decisions, identifies dark patterns, and promotes ethical alternatives per ASCI codes. Aimed at ethical advertising practices.
Launched Jan 14, 2026.
Pixability Study Predicts Big Shifts in YouTube Advertising Spend for 2026
Annual global agency study forecasts major changes in YouTube ad strategies and spend. Agencies anticipate evolving challenges and opportunities.
Released Jan 14, 2026.