Latest Marketing & Advertising News
Cision Releases 'Inside PR 2026' Report on AI and PR Evolution
Cision unveiled 'Inside PR 2026', revealing PR teams adapting to AI, resource pressures, and media fragmentation. Brand awareness tops priorities at 36%, but executives focus on revenue and ROI (32-33%). The report emphasizes blending human insight with AI for future communications.
Top Social Marketing Trends for 2026 Predicted by Experts
Experts forecast generative AI driving demand for authentic, longer-form content to stand out. Brands will deepen ties with mega-creators and use affiliate models amid economic uncertainty. Success hinges on synergy with algorithms like TikTok's FYP.
Marketing Trends for 2026: Personalization and Community Focus
Personalization becomes mandatory with AI enabling micro-audience journeys; social shifts to real-time, human-like interactions. Performance and brand-building merge, blending online-offline immersive storytelling.
Kaizzen Launches AI-Focused Service Vertical
Kaizzen introduced the AI Collective, integrating data-led capabilities into PR, digital, and public affairs. This expands their offerings for intelligence-driven communications on Jan 6, 2026.
Omnicom Media Partners with Google on Consumer Search Insights
At CES, Omnicom and Google launched Consumer Prompt Insights Agent to decode AI-driven search intent. It helps brands understand evolving consumer behavior on Jan 6, 2026.
PubMatic Unveils AgenticOS for Autonomous Ad Campaigns
PubMatic's AgenticOS enables autonomous planning, execution, and optimization in programmatic advertising. Early tests show faster decisions, announced Jan 6, 2026.
WPP Rolls Out Agent Hub with AI Super Agents for Marketers
WPP's new app store features agentic AI using proprietary data for clients like Coca-Cola. WPP Open has over 75,000 users, launched Jan 6, 2026.
Ads Losing Influence to AI and Influencers, Omnicom Study Finds
Omnicom research shows 71% of consumers trust people over ads; nearly half prioritize AI/influencers. This challenges traditional advertising effectiveness on Jan 6, 2026.
Retail Media Poised to Hit £4.8bn in 2026
Retail media leverages first-party data for high-intent ads on retailer platforms. Forecasts predict growth to £4.8bn-£8bn, reshaping digital marketing.
Creator Marketing Budgets to Surge with AI and Immersive Tech
Brands allocate 5-50% budgets to creators, boosted by AI optimization, VR/AR experiences, and in-app purchasing. US creator economy to exceed $20bn in 2026.
72% of European Marketing Leaders Plan Budget Increases
State of Marketing Europe 2026 reports branding resurgence despite caution. Leaders focus on ROI amid rising media costs and AI pressures.
Next Halves International Marketing Spend After 60% Rise
Next saw 38.3% global sales growth from marketing but plans to cut international spend in 2026. Highlights ROI-driven budget shifts.