Latest Marketing & Advertising News
100 Ad Leaders Predict Key 2026 Marketing Trends
Ad Age's 2026 Business Forecast features predictions from 100 leaders on AI-driven personalization, creative acceleration, streaming consolidation, and agency shifts post-mergers. Livestreaming is set to dominate with celebrities like Justin Bieber on Twitch boosting authenticity over edited content.
Cultural moments like Lunar New Year will amplify global campaigns.
India Extends AI and Copyright Policy Feedback Deadline
DPIIT pushes public consultation on generative AI and copyright framework to February 6 for broader stakeholder input. This addresses intersections of AI tools and intellectual property in advertising.
PepsiCo Promotes Harjyot Singh to Lead APAC Media and Digital
Harjyot Singh elevated to oversee media, digital, and investments across APAC, leveraging his brand leadership experience. This strengthens PepsiCo's regional advertising strategies.
Ads Losing Influence to AI and Influencers, Omnicom Study Finds
Omnicom research shows 71% of consumers prioritize peer opinions over ads, with nearly half valuing AI and influencers more in brand perception. This signals a shift in advertising effectiveness.
WPP Launches Agent Hub with AI Super Agents for Marketers
WPP's new internal app store uses agentic AI with proprietary data for clients like Coca-Cola and Nestle; WPP Open has over 75,000 users. It codifies best practices into AI agents.
Diljit Dosanjh Shapes Brand Storytelling for Gen Z
Brands enter Diljit's world for credibility and cultural fluency, extending his influence beyond music and cinema to modern advertising. His appeal drives authentic Gen Z connections.
India to Surpass China as Largest SVOD Market by 2030
MPA projects India reaching 358 million SVOD subscriptions by 2030, though revenue lags behind China and Japan. This impacts advertising in streaming platforms.
Privacy-Focused Advertising Ecosystems Mature in 2026
With third-party cookies deprecated, 2026 sees consent-based marketing and decentralized identities amid 81% consumer data concerns. Strategies pivot to loyalty programs for data value.
AI Marketing Trends Reshape 2026 Strategies for SMBs
WordStream highlights AI ecosystems influencing search and decisions via generative engines like ChatGPT, emphasizing AI reputation as core branding. Zero-click searches across tools reduce website traffic.
Becker Digital Outlines 2026 Trends: Human-Centric and Immersive
Trends include re-centering human elements, immersive in-person experiences over digital, and focused social platforms post-algorithm shifts. Authentic content trumps performative messaging.
Shoppable Content and Voice-Activated Ads Rise in 2026
Southern California News Group predicts shoppable content ubiquity, audio-first ads, and experiential marketing growth. Privacy regulations drive community-based loyalty.
Business Today Announces Jury for India鈥檚 Best CEOs Awards
Led by Harsh Mariwala, jury evaluates CEOs on strategy, global expansion, M&A, and performance, relevant to marketing leadership. 14th edition highlights industry stalwarts.