Latest Marketing & Advertising News
Return to Quality Reshapes Advertising Strategies in 2026
Advertisers are shifting focus to premium media amid concerns over short-term performance eroding brand value, per WARC research. Premium placements boost brand perception by 1.5x and purchase intent by 1.3x compared to low-quality environments. Marketers plan greater budget allocation to brand activities as economic pressures ease.
Top 5 Digital Marketing Trends for 2026 Highlight AI and Localization
Key trends include AI ad placement with LLMs, rising Facebook and Google ad costs, hyper-local content over generic, non-negotiable ROI tracking, and brand authority dominance. Localized blogs outperform lazy generic content as Google and AI grow smarter.
Strategies must future-proof against shrinking attention and smarter algorithms.
Platforms Face Limited Growth and No Major Ads from OpenAI in 2026
Snap's ad spend share stays low at 2.1%, hampered by bans and lawsuits, unlikely for profitability jump. OpenAI pauses ads rollout for product quality but groundwork laid for 2026 testing.
Google won't spin off ad tech; Perplexity eyes acquisition after partnerships.
5 Marketing Automation Trends Led by AI in 2026
AI search becomes primary brand discovery gateway via ChatGPT, Gemini, Perplexity. AI-powered reputation, listings management, predictive analytics, and content generation drive enterprise automation.
Birdeye Social AI yields 833% reach increase for multi-location brands.
Trust Drives Agency Selection in AI-Driven 2026 Landscape
Businesses choose partners like Onimod Global for shaping brand perception amid AI discovery and info overload. Trust signals filter out unreliable agencies; modern buyers demand nuance over one-size-fits-all.
Agencies act as brand extensions influencing pre-contact decisions.
5 Key Enterprise SEO and AI Trends for 2026
Multimodal search surges with 121% rise in YouTube citations for AI Overviews; repurpose content across formats. Query fan-out requires omnichannel ecosystems; measure brand authority by perception in AI.
SEO merges with brand marketing, demanding automation for visibility monitoring.
January 2026 Declared Social Media Month for Marketing
Inman designates January as Social Media Month to explore platform marketing potential. Ideal timing to dive into phone-based platforms for enhanced strategies.
Focuses on connecting with confidence through social channels.
Top Social Media Marketing Trends for 2026
AI shifts to partner role, real local engagement prioritizes, short-form content grows alongside longer videos. Trends emphasize authentic, location-specific interactions over shortcuts.
Continued evolution in content formats drives platform success.
2025 Trends Shaping 2026 Digital Marketing Strategies
Strategies adapt to traditional search, AI overviews, social search on TikTok/YouTube, and retail search. Integration across search types essential for visibility.
Prepares brands for diversified discovery paths.
Cheez-It Revives Prince Cheddward Mascot in Sports Marketing
Cheez-It bets on nostalgia with mascot to cut through crowded sports marketing noise. Targets differentiation in competitive arena.
Leverages cultural resonance for brand standout.
Agencies Appoint Chief Client Officers for Key Relationships
Major agencies add chief client officers to top teams amid evolving client dynamics. Role strengthens partnership management.
Reflects focus on long-term client success.
Gen AI Image and Video Tools Ranked by Marketers
Digiday’s 2025 report card evaluates generative AI tools' winners and losers. Insights guide 2026 tool selection.
Highlights performance in agency landscapes.