Latest Marketing & Advertising News
2025 Declared 'Vintage Year' for Christmas Marketing by Ipsos
Five Christmas ads in 2025 achieved over 50% recognition among the British public in Ipsosâs âRace to Christmasâ survey, up from zero the previous year. Ipsos senior director Samira Brophy highlighted diverse tactics like creative repetition and long-form storytelling as key to success.
This blockbuster performance signals a strong close to festive advertising efforts.
AI-Powered Personalization Revolutionizes Marketing in 2025
AI in 2025 enables hyper-targeted ads, dynamic website content, and personalized chatbots by analyzing user data like browsing habits and purchase history. This trend shifts marketing from generic blasts to one-on-one conversations, boosting customer engagement.
Brands leveraging AI predict customer needs proactively.
Interactive and Immersive Content Emerges as Key 2025 Trend
Interactive elements like AR try-ons, 360-degree videos, and gamified marketing drive higher engagement and loyalty in 2025. Static content fades as consumers seek experiential brand interactions.
These formats enhance recall and conversion rates significantly.
2025 Marketing Review: Storytelling and Brand Clarity Worked Best
Small businesses succeeded in 2025 by reviving TV campaigns, experiential events, and clear brand stories over endless optimization. Performance marketing scaled better with strong narratives, while original insights outperformed keyword stuffing in search.
Micro-influencers and focused content delivered superior returns.
Voice Search Booms, Reshaping 2025 Marketing Strategies
Over half of searches expected to be voice-based by 2025, prompting optimization for smart speakers like Alexa and Google Assistant. Marketers must adapt content for conversational queries across platforms.
This silent revolution demands agile, natural language strategies.
Sustainability and Authenticity Build Trust in 2025 Marketing
Brands emphasizing transparent supply chains, eco-friendly practices, and genuine cause marketing fostered loyalty in 2025. Avoiding greenwashing, companies audited operations to highlight real efforts authentically.
Consumer trust hinges on walking the sustainability talk.
Gate 39 Predicts Nostalgia and Authenticity for 2026 Marketing
Marketing leaders forecast a return to nostalgic tactics like in-person events and simpler ads, alongside demands for genuine human stories amid AI content saturation. Authenticity will differentiate trusted brands in 2026.
Design trends include mesh gradients, grotesque fonts, and dark website revivals.
2025 Left Marketers Searching for Stable Footing
The year 2025 challenged marketers with rapid shifts, leaving many adapting to unstable conditions in advertising landscapes. Professionals reflected on footing amid evolving platforms and consumer behaviors.
This instability underscores the need for agile strategies moving forward.
Email and Social Media Trends Define Small Business Marketing into 2026
Email outperforms social and SMS for attention in 2026, with personalization driving opens amid declining social intentionality. One in three U.S. small businesses plans new social campaigns, treating platforms as live performance spaces.
Agility and tools for speed are essential.
Deals and AI Adoption Surge in Small Business Strategies for 2026
Seventy percent of holiday shoppers seek deals, pushing small businesses to prioritize discounts amid cost pressures. One-third already use AI for data analysis, content creation, and visuals, with more planning adoption.
AI becomes foundational for efficiency.
Innovative Ad Formats Boost Engagement and Loyalty
Interactive ads enhance user experience, fostering brand loyalty through viewer participation. Daniel Yomtobian highlights benefits of these formats in modern marketing.
They transform passive viewing into active brand connections.
AI Drives Digital Marketing Automation and Insights in 2025
AI technologies like machine learning and NLP automate tasks, personalize experiences, and provide deep customer insights. This powers strategies for competitive edges in digital marketing.
Trends emphasize scalable, data-driven personalization.