Latest Marketing & Advertising News
TNL Mediagene Releases H2 and 2025 Corporate Update Highlighting AI and Growth
TNL Mediagene (Nasdaq: TNMG), a Tokyo-based digital media group, released its H2 and 2025 update to shareholders, spotlighting growth in technology, digital studios, AI initiatives, strategic partnerships, and content commerce. The presentation emphasizes the company's expansion in Asia's next-generation media landscape.
This update underscores ongoing innovations in digital advertising and marketing sectors.
Brand Engagement Network Secures AI Deal with Global Ad Agency for Pharma Client
Brand Engagement Network Inc. (Nasdaq: BNAI) finalized an agreement for a proprietary AI engagement solution with a leading global ad agency serving a top pharmaceutical company. BEN provides safe, secure generative AI for business applications in advertising.
The deal highlights AI's growing role in personalized pharma marketing campaigns.
Jim Beam Launches 'Refresh Your Season' Campaign with Kenan Thompson
Jim Beam, the world's #1 bourbon, debuted the 'Refresh Your Season' campaign featuring comedian Kenan Thompson to turn postseason football disappointment into enjoyment. The initiative targets fans with stress-free holiday messaging.
This creative push exemplifies celebrity-driven advertising strategies.
AI and SEO Set to Revolutionize Digital Marketing in 2025-2026
AI, zero-click searches, and trust-focused strategies are reshaping brand visibility and audience connections in digital marketing for 2025-2026. Brands shift to integrated models, AI-led decision-making, and omni-channel SEO like personalized and local optimization.
Consistency and recall outperform virality amid privacy regulations.
Evok Advertising Releases 2026 CMO Guide to AI Personalization and ROI
Evok Advertising launched its Marketing Strategy Essentials for 2026, guiding CMOs on AI tools, hyper-personalization, data unification, and post-cookie KPIs. The guide addresses automation, privacy, and multichannel engagement shifts.
It positions CMOs for strategic orchestration using predictive analytics.
2025 Marketing Trends: AI Ends Siloed Digital Strategies
In 2025, AI transformed discovery, audiences rejected noise for trust, and creativity converged with performance marketing. Brands adopted integrated systems over campaigns, prioritizing consistency and recall.
Experts note unified strategy, media, data, and AI for sharper outcomes.
Party Land Hires Creative Director and Brand Growth Strategist
Party Land appointed Mike Behrends as creative director and Suzy Langdell as director of brand-growth strategy to bolster creative and expansion efforts. Based in Los Angeles, the company focuses on innovative advertising approaches.
These hires signal strengthened marketing leadership for 2026.
Demand Gen Report Highlights AI in 2025 B2B Advertising Trends
The 2025 Demand Gen Report reviews AI-powered account targeting, privacy-first strategies, and campaign optimization for B2B ads. Experts discuss leveraging data, intelligent agents, and cookie changes for hyper-targeted ROI.
Key focus includes budget maximization in competitive markets.
5 AI Pharma Marketing Tools Proven Effective by Clients
Healthcare AI spending hit $1.4 billion in 2025, nearly triple 2024, with clients endorsing specific AI tools for pharma marketing. These tools enhance targeting, content, and performance in regulated sectors.
Adoption reflects AI's practical impact on advertising efficiency.
Gate 39 Media Predicts 2025-2026 Marketing Tech and Design Trends
Gate 39 Media forecasts trends defining marketing, tech, and design into 2026, including AI integration and evolving consumer tech. Predictions cover shifts in advertising strategies and digital experiences.
The insights prepare brands for upcoming industry changes.
Top 2026 Digital Marketing Trends: AI, SEO, and Video Commerce
Key 2026 trends include conversational SEO, AI operations, video commerce, privacy-first data, creators, retail media, and advanced measurement. These build on 2025's AI momentum in digital advertising.
Brands must adapt for smarter, user-centric campaigns.