Latest Marketing & Advertising News
Infosys Promotes Kisha Gupta to Global Head of Brand
Infosys has promoted Kisha Gupta to Global Head of Brand, following her role as Associate Vice-President where she led global academic relations and corporate marketing. This move strengthens the company's branding strategy amid competitive markets.
Saurabh Saksena Launches SAULV, GenAI-Led Communications Agency
Former VML India president Saurabh Saksena launched SAULV, a GenAI-led integrated agency blending strategy, creative, content, and AI production. It aims to help organizations start their GenAI journeys with full-funnel communications.
India Consumer Affairs Ministry Warns E-Commerce on Dark Patterns
The ministry is tracking new dark patterns and warns action against errant e-commerce players. Over 1.4 lakh consumer cases were filed and disposed via e-Jagriti portal as of December 2025.
Tilt’s Joseph George on Digital-First CMOs Facing Platform and VC Pressures
Tilt Brand Solutions' Chairman Joseph George argues digital-first CMOs are squeezed by algorithm-led performance and investor urgency, marginalizing long-term brand building.
WPP Media’s Premjeet Sodhi Calls for Better Measurement Frameworks
WPP Media’s Global Analytics Lead Premjeet Sodhi identifies measurement as the missing link in brand effectiveness, emphasizing right KPIs and methods over mere reporting.
5 Major AI Advertising Controversies in 2025
Brands like McDonald's and Coca-Cola faced backlash for AI-generated ads, including uncanny valley effects and replacing human creatives. Brand partnerships with AI social accounts dropped 30% in early 2025.
Programmatic DOOH Set to Go Mainstream in 2026
Global DOOH predictions include rising programmatic access with real-time bidding, dynamic creatives tied to weather or events, and cross-channel campaigns. Canada leads in targeted, optimized DOOH.
Digital Audio Sees Big Wins with Programmatic and RMN Growth
2025 advances in programmatic audio, retail media off-site integrations, and podcast evolution offer advertisers incremental reach and high ROAS, like $10 from SiriusXM-Kroger study.
Social Media Marketing Trends for 2026: AI and Video Dominate
2026 forecasts emphasize video content, AI for personalization and analytics, hyper-personalization, micro-influencers, and multi-platform strategies amid $84.89B market growth.
Game Ad Revenues to Hit $10B by 2029 Despite Declining Share
US game ad revenues forecast to reach nearly $10 billion by 2029, but in-game ads will drop to 2% of digital spend by then, lagging consumer attention.
Crayola Launches Global McDonald's Happy Meal Campaign
Crayola's new global McDonald's Happy Meal features child-created illustrations in boxes and ads, celebrating authentic creativity.
2026 Marketing Trends: Hyper-Personalization and Social Commerce
Key trends include hyper-personalization (71% consumer expectation), mainstream social commerce (17% of online sales), short-form video, and real-time data marketing.