Latest Marketing & Advertising News
Jaguar Land Rover Enters Exclusivity with WPP as Global Marketing Partner
Jaguar Land Rover has selected WPP for final contract negotiations in its global agency review, covering brands like Defender, Discovery, Jaguar, and Range Rover. This move consolidates JLR's marketing partnerships amid ongoing industry consolidations.
Kenvue Taps WPP and Publicis as Global Agency Partners in Major Review
Kenvue appointed WPP to lead creative and production for most brands excluding Neutrogena, while Publicis handles media, influencer marketing, commerce, and Neutrogena's creative. This follows a comprehensive agency review for the consumer health giant.
The partnerships aim to enhance multi-channel strategies globally.
The Marcom Avenue Secures Marketing Mandate for GH2 Solar
The Marcom Avenue won the marketing mandate for GH2 Solar, supporting brand communication and digital presence as it expands in India's green hydrogen sector. The agency will drive visibility amid renewable energy growth.
Network18 Launches NextGen Young Leadership Program for Media-Tech Talent
Network18 introduced a program offering hands-on exposure, mentorship, and cross-functional learning for students and young professionals in media-tech. It targets engineering, business, and law backgrounds to nurture emerging talent.
Tiger Shroff Joins One Science Nutrition as Brand Ambassador
Actor Tiger Shroff partnered with One Science Nutrition to promote verified supplements and active lifestyles across India. His role emphasizes consumer education on fitness products.
The 10 Ads That Lived Rent-Free in Our Heads in 2025
A roundup highlights 2025's standout ad campaigns balancing virality, bold risks, and cultural sensitivity. These ads navigated relevance without major missteps, defining the year's creative landscape.
Indian FMCG Industry Expects Margin Improvement and Volume Recovery in 2026
FMCG leaders anticipate better margins from easing commodity prices, tax relief, and GST reforms, boosting ad spends and urban consumption recovery. This outlook signals increased marketing investments ahead.
Conversational Search Redefines SEO in 2026 Digital Trends
Search evolves to conversational queries via AI Overviews and generative interfaces, shifting SEO focus to intent and multimodal optimization beyond clicks. Marketers must measure brand lift and voice assistant triggers.
Video-Commerce Boom Set to Dominate 2026 Marketing
Short-form, live, and interactive videos converge with commerce on social platforms, with 86% of advertisers using generative AI for video ads. Meta aims for fully AI-automated advertising by 2026 end.
Trendjacking Marketing Drives E-commerce Sales in 2025
73% of marketers use AI for trend-driven content on social platforms where 90% of consumers follow trends, boosting sales via viral moments. Brands like Heinz leverage it for relevance and ROI.
AI and Authentic Storytelling Shape Life Sciences Marketing Trends
2025 saw AI accelerate workflows but demand for authentic scientific storytelling and educational content like blogs and webinars to build trust. SEO evolved with AI overviews integrating keywords and links.