Latest Marketing & Advertising News
Piramal Consumer Healthcare Updates Lacto Calamine’s Visual Identity
Piramal Consumer Healthcare has refreshed Lacto Calamine’s visual identity, extending it across the oily-skin care portfolio to maintain brand focus. The update aims to strengthen market presence in skincare advertising. This rebranding reflects ongoing trends in visual marketing evolution.
Nikhil Kamath and Kishore Biyani Launch The Foundery for Early-Stage Entrepreneurs
Nikhil Kamath and Kishore Biyani introduced The Foundery, a cohort-based residential platform aiding entrepreneurs from idea to investment-ready ventures with mentors. It targets startup marketing and growth strategies. This initiative boosts entrepreneurial marketing ecosystems.
77% AI Adoption Signals Shift in B2B Purchase Decisions, Dentsu Finds
Dentsu’s Superpowers Index, based on 6,000+ B2B interviews across 21 markets, reveals 77% AI adoption reshaping buyer expectations and brand trust. The 2025 edition highlights AI's role in marketing decisions. This marks a pivotal change in B2B advertising.
Coca-Cola India Spends Rs 1,311 Crore on Ads in FY25
Coca-Cola India reported Rs 1,311 crore ad spend in FY25, with 46.3% net profit rise to Rs 615 crore and 7% revenue growth to Rs 5,043 crore. This underscores heavy investment in consumer advertising. It demonstrates aggressive marketing amid growth.
I&B Ministry Reviews Broadcaster Replies on Landing Page Amendments
India’s I&B Ministry is reviewing broadcaster responses dodging landing page questions, preparing final amendments for Cabinet approval. Changes will activate post-Gazette notification, impacting digital advertising rules. This affects media and ad compliance.
PIB Fact Check Unit Invites Public Reports on Government Fake News
The PIB Fact Check Unit, under I&B Ministry since 2019, seeks public reports via WhatsApp, email, and website on suspected government-related fake news. It influences advertising credibility and misinformation combat. Essential for trustworthy marketing comms.
7 Powerful Digital Marketing Tricks Boosting Sales in 2025
Key 2025 strategies include hyper-personalized content, AI-powered ads, short videos, and SEO clusters for higher engagement and ROI. Tactics like personalized landing pages and micro-segment targeting drive sales. These tools help brands outperform competitors.
Anonymised and Bytek Partner for Secure First-Party Data Activation
Anonymised and Bytek’s partnership enables secure, predictive first-party data use for broader customer reach in marketing. It advances privacy-compliant advertising tech. Vital amid data regulation shifts.
Human Oversight: The Missing Link in AI-Driven Marketing
Chris Daly of Chartered Institute of Marketing stresses human oversight as essential in AI marketing to balance tech with ethics. AI integration requires strategic human input for effective campaigns. Addresses growing AI reliance concerns.
Next-Generation In-Flight Advertising Gains Passenger Receptiveness
eMarketer podcast explores in-flight ad receptiveness, contextual campaigns, and future trends with Viasat Ads reaching 250M passengers yearly. High-engagement formats boost aviation marketing. Signals expansion in captive audience advertising.
Kubota Opens Marketing Office for Plant Factory with Artificial Lighting
Kubota launched KUAMO in New York to promote PFAL sales using PLANTX’s closed-type systems for stable food production. Targets urban agriculture marketing in the US. Expands agrotech advertising efforts.
Affiverse Ranks #1 Globally for Affiliate Marketing News in 2025
Affiverse claims top Google ranking for affiliate marketing news, turning momentum into meaningful industry leadership. Highlights affiliate sector's 2025 growth. Key for performance marketing trends.