Latest Marketing & Advertising News
Digital ad impressions in India soared 149% in 2025
TAM AdEx data shows a 149% jump in digital ad impressions in India through 2025, driven by eâcommerce platforms, mobile usage and programmatic buying that pushed digital from a supporting channel to the primary place brands spend media budgets.
LinkedIn ad revenue forecast surges as B2B creators and CTV drive growth
WARC and industry analysis forecast LinkedIn ad revenue at $8.2bn in 2025 â growth fuelled by B2B creators, GenâAI brands, shortâform video and expanding connectedâTV capabilities via partnerships with NBCUniversal, Roku and Samsung.
Streaming ad spending climbs while traditional TV declines
National ad spending on streaming is expected to rise 13% to $12.3bn in 2025 even as traditional TV network ad dollars fall, signalling advertisersâ pivot to streaming inventory despite viewer annoyance at increasing ad loads.
Marketing leaders warn of major failâpoints for 2026 amid AI and measurement shifts
Marketing tech executives published predictions that marketers risk failure in 2026 without changes to brand differentiation, content scale and attribution, noting platform changes (Meta, Google) and measurement challenges that compound with AI adoption.
Microsoft Advertising expands Performance Max with new reporting tools
Microsoft announced enhancements to Performance Max campaigns to give advertisers greater control over tracking and targeting, improving reporting and performance visibility for search and shopping campaigns.
Influencer/creator commerce continues to attract funding and scale
Investor interest in influencer-marketing platforms remains high â industry reporting highlights recent rounds (for example Humanz previously raised $15m) and the maturation of influencer marketing into a measurable business channel.
Agencies and brands embrace âelastic marketingâ to scale amid AI and budget pressure
Industry commentary argues âelastic marketingââscalable, costâefficient resourcing and AIâenabled workflowsâwill be vital in 2026 as AI use becomes operational and measurable and teams face tighter budgets.
Privacy and attribution changes force new measurement approaches
Marketing execs and vendors emphasise the obsolescence of legacy attribution models and the need for new incrementality testing and privacyâfirst approaches after recent platform policy and API changes from major ad platforms.
TikTok Ă Instacart retail media pilots blur content and commerce
Retail media expansions including TikTok and Instacart partnerships (with brands like Taylor Farms among early adopters) highlight the merging of discovery and purchase paths as social platforms integrate buying without users leaving apps.
Creators must optimize for AI discovery, not just human audiences
Analysts advise creators to format content for AI discoveryâproviding clear intent, context and consistent metadataâbecause AI systems increasingly recommend content on usersâ behalf, reshaping SEO and creator strategies into 2026.
Industry outlets call out ad fatigue and the risks of overexposure
Marketing commentators warn that excessive frequency on TV and digital can harm brand perception and performance, underlining the need for better frequency capping and creative rotation strategies.
Ad tech and vendor moves aim to improve firstâparty data activation
Partnerships and product launches from vendors (anonymisation and secure data activation tools) are emerging to help brands activate firstâparty data predictively and in privacyâcompliant ways for audience reach.